Fox will make a bold advertising move this fall for a couple of new dramas by cutting in half the number of prime-time advertising minutes to 5 minutes an hour.
When a loan vendor loses 97% of its incoming traffic because its application form is too long and hard, then something has to be done. Of course, changes need to be made to the on-site form and process itself. In the meantime, however, the company needs to do something to retrieve that lost, lucrative customer base. MediaContacts devised a retargeting campaign to retrieve those customers with a simple reassurance: You really can "complete the application in under 15 minutes."
BLOGS/COMMENTARY
Daily Online Examiner:
Davis May 16 4:00 PM Microhoo Saga Drags On, Proxy Fight Looms Microsoft's Steve Ballmer might have walked away from Yahoo two weeks ago, but the drama is far from over. Today,...
Metrics Insider:
Sterne May 16 3:15 PM Revolt Of The Report Monkeys You've worked hard to let people in your organization know that there is this great tool called Web analytics that...
Magazine Rack:
Fine May 16 2:45 PM Battle Of The Gossip Rags: Us Vs. In Touch Seems like gossip rags now exist primarily as a market for the paparazzi -- a theory suggested by the many...
JCPenney, Macy's Profits Down; Improvements Expected May 16, 5:00 AM EST
"Inventories are clean, and sales momentum is accelerating just as comparisons get easier," Deutsche Bank says in its research notes, "putting Macy's in great...
'Idol' Ratings Drop, But Fox Up About Its ProspectsMay 16, 7:45 AM EST
"American Idol" hasn't hit its earlier ratings highs, but Fox is sticking with the show. Paula Abdul will remain as a judge, though Rupert Murdoch,...
DeSocio Bolts OMD, Heads To LifetimeMay 16, 7:45 AM EST
Former OMD executive joins Lifetime Partnerships as senior vice president, hoping to leverage the network brand....
Online Ad Revenues Tick Upward, Despite Overall EconomyMay 16, 7:30 AM EST
Despite continued fears over a troubled economy, U.S. online ad revenues continued their upward climb in the fourth quarter of 2007, according to new data...
HP Inks Sponsorship Deal With Major League Gaming May 16, 5:00 AM EST
HP won't try to fool anyone into thinking the "cool" and "authentic" pieces contain editorial copy--but rather, to ensure the marketing pieces have accurate...
Upfront: V-me Bills Itself As Key Spanish-Language Net, Via PBSMay 16, 7:45 AM EST
Spanish-language channel V-me--distributed partly via digital multicast in partnership with PBS stations--held its first upfront this week. It made programming announcements covering an original preschool...
World Avenue Will Pay $800K To Settle With Texas AG May 16, 7:30 AM EST
Online lead-generation company World Avenue USA has agreed to pay $800,000 to settle allegations by the Texas Attorney General Greg Abbott that the company tricked...
IAB: Internet Ads Beat Most Traditional Media in 2007 May 16, 7:45 AM EST
Reflecting the tidal shift occurring in media strategy, a survey by the Interactive Advertising Bureau and PricewaterhouseCoopers shows that Internet advertising revenue passed cable TV,...
Mag Bag: Time Inc. Relaunches 'Health' in Print, OnlineMay 16, 7:45 AM EST
Hoping to cash in on the American obsession with all matters health-related, Time Inc. is relaunching Health magazine's print edition and creating a new online...
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