The new guidance reflects rapidly emerging forms of invalid traffic that already is setting the stage for futu ...
Today's Top News
Television News DailyDoubleVerify Gets CTV 'Video Viewable' MRC Accreditation
MRC accreditation for Video Viewable Impressions for CTV will help identify issues with ads that have run or played when TV sets are off, DoubleVerify says. ...
After hitting another roadblock on its way to deprecating third-party browser cookies in Chrome, the rollout data ...
Despite only being deployed in an estimated 7% of marketing activities, marketers say it has already boosted sal ...
The lawn and garden care company is launching a contest on farming game "Stardew Valley" designed to conne ...
The IAB and MRC guidelines account for interactive and immersive formats and experiences that are capable in AR-bas ...
"Porsche and fashion are connected, and have been for decades," says Ayesha Coker, vice president of marketing f ...
Dermatologist and social media influencer Dr.Lindsey Zubritsky highlights connections between laundry routines and skincare. ...
The company said that its media operations, healthcare marketing and PR units continued to perform strongly and we ...
Shake Shack Promos Avocado Add-on With Experts, Giveaways
The chain, which touts avocados that are "freshly hand-sliced in-Shack every day," will give away free avocado add-o ...
Partnership Aims To Equip DSPs With New Tools
Axis and Lemma say they will boost advertising effectiveness with collaboration. ...
Digitas Unveils Activation-Focused GenAI Operating System
According to Digitas Chief Operating Officer Adam Birkenhead, the agency's system is not integrated into Publicis Groupe's CoreA ...
What Hellman's $1,352 Designer Shoe Collab Has To Do WIth Food Waste
The sneaker was made from food waste and recycled materials and priced to reflect the cost of fo ...
Musk Seeks To Revive Suit Accusing Watchdog Of Scaring Off Advertisers
X Corp. will ask the 9th Circuit Court of Appeals to revive a lawsuit accusing the Center f ...
Taboola Offers Advertisers A Way To Reach A Subset Of Premium Publishers
Yahoo, "Business Insider" and Associated Press are among the publishers included in a curated program called Taboola Sel ...
Simon/Myers Debuts First Campaign For Cohere Beauty
The cross-platform work showcases the company's capabilities and its concierge-level service. ...
Paramount+ Celebrates The National Parks Foundation Mission
Paramount+ explores new locations this week, including live streams of Yosemite and Blue Ridge Parkway. ...
With 'Grave Conversations,' Titan Caskets Moves To Longer-Form Video
Guests recline in comfy caskets for the six-minute talk show segments. ...
Amanda Mull Hired By 'Bloomberg Businessweek' As Senior Reporter
Mull had written the Material World column for The Atlantic. ...
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With sales sliding, the accessories retailer is eyeing a significant reintroduction for on-the-go consumers. ...
As healthy humans, we will always produce sweat, new products to alleviate it, and funny commercials to promote stink-stoppers. ...
Tapestry is the owner of Coach, Kate Spade and Stuart Weitzman, while Capri Holdings is the parent company of Versace, Jimmy Choo and Michael Kors. ...
