Despite only being deployed in an estimated 7% of marketing activities, marketers say it has already boosted sal ...
Today's Top News
MADIPG Reports 1.3% Growth In Q1, In Line With Expectations
The company said that its media operations, healthcare marketing an PR units continued to perform strongly and were the main growth drivers in the quarter. Growth in U.S. was 2.1%. ...
The IAB and MRC guidelines account for interactive and immersive formats and experiences that are capable in AR-bas ...
"Porsche and fashion are connected, and have been for decades," says Ayesha Coker, vice president of marketing f ...
Dermatologist and social media influencer Dr.Lindsey Zubritsky highlights connections between laundry routines and skincare. ...
To some, the timing is reminiscent of Kym Frank's ouster three years ago, and raises new questions abo ...
The bill, which could result in a ban on the popular TikTok app, now heads to President J ...
Moving more fully into the TV/video marketplace, X is starting up a smart TV app, according to C ...
Looking at just cable networks ESPN and TNT, ratings were 8% higher to average 410,000 -- the be ...
Why Google Will Not Deprecate Browser Cookies Until 2025
Google seemed well on its way to deprecating third-party browser cookies in Chrome until it hit another roadbloc ...
Simon/Myers Debuts First Campaign For Cohere Beauty
The cross-platform work showcases the company's capabilities and its concierge-level service. ...
Paramount+ Celebrates The National Parks Foundation Mission
Paramount+ explores new locations this week, including live streams of Yosemite and Blue Ridge Parkway. ...
With 'Grave Conversations,' Titan Caskets Moves To Longer-Form Video
Guests recline in comfy caskets for the six-minute talk show segments. ...
Amanda Mull Hired By 'Bloomberg Businessweek' As Senior Reporter
Mull had written the Material World column for The Atlantic. ...
Americans Favor Freedom Of The Press, But It Varies By Group, Pew Reports
Most people say the media are influenced by business and political interests. ...
Scaachi Koul To Serve Slate As A Senior Writer
Koul previously was a culture writer for BuzzFeed News. ...
Meta Opens Up Quest OS To Third-Party Hardware Makers
The operating system for Meta's Quest virtual-reality headsets can now be used by third-party device makers, including leadi ...
Marco's Aims To Get Pizza Eaters Out Of Ordering Rut
"But Wait, There's Marco's" is designed to put chain top of mind for customers ordering from same o ...
Firehouse Subs Overhauls Agency Roster
Omnicom's PHD will handle media duties and Orchard has been named lead creative agency. Dallas-based TRG had previous ...
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Find Out More »OPINION
With sales sliding, the accessories retailer is eyeing a significant reintroduction for on-the-go consumers. ...
As healthy humans, we will always produce sweat, new products to alleviate it, and funny commercials to promote stink-stoppers. ...
Tapestry is the owner of Coach, Kate Spade and Stuart Weitzman, while Capri Holdings is the parent company of Versace, Jimmy Choo and Michael Kors. ...
