The agency group says the "first-to-market" data is part of an exclusive deal with consumer data giant NCSolutio ...
Today's Top News
MediaDailyNewsMRC Releases Invalid Traffic Update, Includes Property-Level Reporting
The new guidance reflects rapidly emerging forms of invalid traffic that already is setting the stage for future discussions and updates, including potentially qualitative ones. ...
Sneaker, made from food waste and recycled materials, is priced to reflect annual cost of food waste f ...
The digital fashion brand hopes to win back shoppers with a "Friends For Life" campaign. ...
"I don't know that we have to match them, right? But I would like to continue to increa ...
The IAB and MRC guidelines account for interactive and immersive formats and experiences that are capable in AR-bas ...
"Porsche and fashion are connected, and have been for decades," says Ayesha Coker, vice president of marketing f ...
MRC accreditation for Video Viewable Impressions for CTV will help identify issues with ads that have run ...
Despite only being deployed in an estimated 7% of marketing activities, marketers say it has already boosted sal ...
Ad Council Young Adult Videos Support Peer-to-Peer Mental Health Convos
Content creator and former "Dance Moms" star Nia Sioux leads "Real conversations on mental health." ...
Aquila Power Catamarans Taps Spark As Its First Creative, Brand Strategy Agency
The client is expanding operations across the Americas, APAC, and Europe and touts its boating design capabilities ...
Simon Appointed Chief Creative Officer For BMB
Laurent Simon will oversee a portfolio that includes Samsung, Rana, Farrow & Ball and Bonne Maman. ...
Stella Artois Revels In 'Missing' Chalices
The three radio spots use a heist motif, imagining conversations between bar-goers planning chalice robberies. ...
Publishers Clearing House Lays Off Numerous Commerce Staffers
The move follows an analysis of the company's operational realities. ...
Biden Signs Law Banning TikTok Unless It's Sold
"We will keep fighting for your rights in the courts," TikTok CEO Shou Chew said in a vid ...
Stellantis Celebrates Parenting In Minivan Effort
The campaign recognizes all the different types of parents who have inspired the Chrysler brand to create t ...
Tim Hortons Smile Cookies Return To Benefit Community Charities
One hundred percent of the profits ($1.50 per cookie) from the sale of the Smile Cookie will ...
Spotify Submits EU iOS App To Apple, Following Previous Attempts
To avoid Apple's 30% fee on all subscriptions made via the App Store, Spotify has submitted a n ...
Shake Shack Promos Avocado Add-on With Experts, Giveaways
The chain will give away free avocado add-ons from April 25 through 28 for any sandwich or bur ...
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"I'm gonna need you to step out of the vehicle and take a pregnancy test," an officer says to a young woman in "Fugitive." ...
All eyes will be on a sprawling, 90-minute panel discussion event next Monday about no less a subject than the future of news. ...
Nike's relationship with Clark began in 2022 during her time in college at the University of Iowa under the NCAA's "Name, Image, and Likeness" program. ...
