The IAB and MRC guidelines account for interactive and immersive formats and experiences that are capable in AR-bas ...
Today's Top News
MediaDailyNewsTexas AG Appeals Order Blocking Investigation Of Media Matters
Texas Attorney General Ken Paxton wants a federal appellate court to allow him to resume investigating the watchdog Media Matters over its report that ads for major brands were being placed next to pro-Nazi posts on X. ...
To some, the timing is reminiscent of Kym Frank's ouster three years ago, and raises new questions abo ...
The agency said two executives, Scott Chapin and Jamie Venorsky will succeed Hill in running the agency. ...
Looking at just cable networks ESPN and TNT, ratings were 8% higher to average 410,000 -- the be ...
The revised version expands the window for TikTok's parent company ByteDance to sell the social media platform ...
TikTok plans to argue that a ban would violate the First Amendment. ...
A Washington state resident is seeking to revive a claim that X Corp violated a state law ...
The "bright and energetic" orange hue is the color of the brand's logo and employee uniforms, and predomina ...
Firehouse Subs Overhauls Agency Roster
Omnicom's PHD will handle media duties and Orchard has been named lead creative agency. Dallas-based TRG had previous ...
Pepsi Lights Up Grill With Bobby Flay, Launches Summer Flavors
Pepsi teamed up with celebrity chef Bobby Flay for the latest installment in its annual summer "#BetterWithPepsi" campai ...
Dog Doo Drop Raises Eyebrows For Parvovirus Awareness
Elanco Animal Health drops fake dog poop in major cities in bid to show how parvovirus, a ve ...
Report: Brands Are Getting Better At Personalized Marketing
But there's more work to be done as 91% of those surveyed by Epsilon say they are target ...
Microsoft Launches Its Smallest AI Model
Microsoft says the mini AI model can outperform models twice its size across a variety of benchmarks th ...
Jeffers To Take Reins At Leo Burnett As CEO
Jeffers will head the agency's flagship Chicago office and key brand partnerships, including Bank of America, Beam Sunto ...
'Veep's' Richardson Showcases Detroit's Assets
The Motor City's new campaign showcases the city's singular style and offerings ahead of the NFL Draft, whi ...
Badger Agency Morphs Into Futura Collective
Grey veterans Debby Reiner and Kelli Tuggle have joined the agency as CEO and president, respectively. Badger remai ...
How 3 CPG Brands Approached Earth Day
Efforts from Coca-Cola, Firestone Walker, and Lundberg Family Farms included packaging redesign, attention-grabbing OOH, online video, and ...
Sean McDevitt To Serve As Managing Editor Of 'Inside Radio'
McDevitt succeeds the retiring Paul Heine. ...
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Find Out More »OPINION
CFO Andre Schulten said the "great consumer insight" driving messaging for its Old Spice and Secret deodorant brands helped drive 11% growth in North America. ...
According to a survey from Stagwell's Harris Poll and The Grossman Group, 76% of employees and 63% of managers report feeling burned out or ambivalent in their current position. ...
Interactive campaign presents intimate black-and-white portraits of 100 different people, who reflect on the possibilities inherent in each new morning. ...
