Integral Ad Science is expanding its offerings with Meta to include the Global Alliance for Responsible Media (GAR ...
Today's Top News
MediaDailyNewsYouTube Offers Advertisers Placement Near Top-Performing Shorts
YouTube is launching a "Select Shorts" ad offering to give advertisers the ability to engage audiences across a variety of content genres by placing their ads alongside best-performing Shorts. ...
Brave has integrated AI into its search engine to create a real-time answer engine using large language model ...
Bipartisan leaders of the House Energy and Commerce Committee on Wednesday voiced support for privacy legislation that cou ...
TikTok has begun rolling out its new photo-sharing app in select markets, including iOS and Android users ...
The Ad Intents format provides a new option for publishers for Auto ads to appear on their website ...
LinkedIn has begun testing Premium Company Pages, which offer small and medium-sized businesses access to various features li ...
The partnership is having fun with "Bridgerton" characters Penelope and Colin having become "Polin" in Internet talk. ...
The collaboration aims to inject tennis style into the fast-growing sport. ...
Madwell Creates President's Post, Promotes Benitez To Fill It
Benitez, who grew up in Argentina and Puerto Rico, is a 15-year-plus industry veteran. She previously served ...
House Passes Bill To Block Police From Purchasing Online Data
The U.S. House of Representatives on Wednesday passed a bill that would restrict the government's ability to purcha ...
Izzy Gould Named 'Daily Memphian' Chief Content Officer
In the newly created position, Gould will oversee a nonprofit newsroom and work with the board on strat ...
With 'Stay Creative,' Crayola Taps Adults' Artistic Nostalgia
The effort reunites three adults with a coloring project they made 40 years ago. ...
European Watchdog Criticizes 'Consent Or Pay' Approach To Ad Targeting
Privacy officials overseas appeared to express disapproval of Meta's decision to require European Facebook and Instagram users ...
NBA Regular Season: Flat Ad Spend At $670M, Ratings Inch Up
This trend follows average regular-game viewership on ABC, ESPN, TNT, and NBA TV, which amounted to 1.09 milli ...
New Brand Consultancy Dang Targets Gen Z, Gen Alpha
Dang developed its own a blueprint for marketers, a user-centric process it calls Next-Gen Centricity. ...
Spread The Love: 'Smugglers' Bring Marmite To British Expats In U.S.
A cross-border campaign created by adam&eveDDB calls on loyal fans to help each other. ...
Old El Paso Celebrates Community, Team GB
The campaign features four athletes competing in the Paris 2024 Olympics. ...
The Shipyard To Acquire Agency Fahlgren Mortine
The combined company will have a team of nearly 400 across 10 U.S. offices with both B2C a ...
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Find Out More »OPINION
Emails sent to members of Congress are incredibly powerful, much more so that most people think. ...
In her second Nurtec ODT commercial, the singer focuses her camera on other migraine patients. ...
That's what my colleague Steve Smith just asked me as we begin finalizing an agenda for our first-ever Planning & Buying Insider Summit. Full disclosure: I'm not an industry insider, I'm just a journalist who writ ...
Omnicom Off To A Good Start With 4% Q1 Growth
IPG Mediabrands Steps Up Misinformation Guardrails
Pollen Season Meets 'Polin' Season As Flonase Teams With 'Bridgerton'
Ad Industry, Cable Lobby And Consumer Advocates Criticize New Privacy Bill
Agency Groups Meet The People And True Independent Holdings Join Forces
