The new guidance reflects rapidly emerging forms of invalid traffic that already is setting the stage for futu ...
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MRC accreditation for Video Viewable Impressions for CTV will help identify issues with ads that have run or played when TV sets are off, DoubleVerify says. ...
After hitting another roadblock on its way to deprecating third-party browser cookies in Chrome, the rollout data ...
Despite only being deployed in an estimated 7% of marketing activities, marketers say it has already boosted sal ...
The lawn and garden care company is launching a contest on farming game "Stardew Valley" designed to conne ...
The IAB and MRC guidelines account for interactive and immersive formats and experiences that are capable in AR-bas ...
"Porsche and fashion are connected, and have been for decades," says Ayesha Coker, vice president of marketing f ...
Dermatologist and social media influencer Dr.Lindsey Zubritsky highlights connections between laundry routines and skincare. ...