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Television News DailyMarch TV Viewing: YouTube And Netflix Post More Gains, Streaming Up 12%

YouTube, Netflix, and Hulu posted viewing gains in March vs. February contributing to streaming's continuing virtual dominance -- up 12% in viewers age 18+ year-over-year, according to Nielsen. ...

Lauren Jackson Promoted As Associate Editor Of The Morning Newsletter
Jackson is often the last person to review an article before it goes out. ...
Former Canoe Ventures CEO David Porter To Lead WBD Research
Former Canoe Ventures CEO David Porter has been hired as head of ad sales research, data, and insigh ...
On The Precipice: AdLib's Pivot From MediaMath Spinoff To DSP Aggregator
When MediaMath failed last summer, spinoff AdLib had to pivot quickly because all of its business was runni ...
Google Advertisers Gain Generative Image Tools For Demand Gen
Generative image tools in Demand Gen will roll out to advertisers around the world in English starting toda ...
'Crazy' For You: NHL Campaign Highlights Obsessive Fans
Chad Broude, co-founder of Highdive, said the spots were inspired by true stories. ...
White Claw Promotes Social Connections, Wants Customers To 'Grab Life'
The 30-second spot by VCCP highlights how friends build connections just by hanging out and sharing experiences. T ...
Body Armor Becomes NHL's Official Sports Drink Partner
In addition to product placement during NHL games, the deal includes collaboration with the league on custom cont ...
Bluesky Welcomes Heads Of State To Its Platform
Bluesky implemented its policy of banning heads of state from joining while the platform existed as invite-only ...
Mediavine Works With Sertify To Help Advertisers Find Diverse-Owned Publications
Female, BIPOC, LGBTQ+ and other diverse sites can be identified through Mediavine's Uplift marketplace. ...
Dow Jones Debuts Its Smart Money Financial Literacy Site
The free service provides information on financial topics in an effort to demystify them. ...

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