The agency group says the "first-to-market" data is part of an exclusive deal with consumer data giant NCSolutio ...
Today's Top News
MediaDailyNewsMRC Releases Invalid Traffic Update, Includes Property-Level Reporting
The new guidance reflects rapidly emerging forms of invalid traffic that already is setting the stage for future discussions and updates, including potentially qualitative ones. ...
Sneaker, made from food waste and recycled materials, is priced to reflect annual cost of food waste f ...
The digital fashion brand hopes to win back shoppers with a "Friends For Life" campaign. ...
"I don't know that we have to match them, right? But I would like to continue to increa ...
The IAB and MRC guidelines account for interactive and immersive formats and experiences that are capable in AR-bas ...
"Porsche and fashion are connected, and have been for decades," says Ayesha Coker, vice president of marketing f ...
MRC accreditation for Video Viewable Impressions for CTV will help identify issues with ads that have run ...
Despite only being deployed in an estimated 7% of marketing activities, marketers say it has already boosted sal ...
Belvedere Vodka Turns To Musician Future, Taika Waititi For Luxury Brand 10 Launch
The director's cut of the ad runs around three minutes and employs a cinematic approach, ...
Gucci Is The Latest In Luxury Slowdown
Kering's weak results are throwing cold water on high-end brands. ...
Suzi Watford Named Chief Strategy Officer At 'The 'Washington Post'
Watford will work with leadership on vision and priorities in this new role. ...
Meta Q1 Earnings Show Revenue Growth, Further AI Investment
Although its shares took a big hit after its latest earnings numbers were released, Meta showed promising curre ...
Strike Ends At Gannett's Rochester, NY Paper
But the sides have not agreed on a new contract during the 18-week walkout. ...
The Arena Group Names Sara Silverstein As CEO
Silverstein may have to soothe feelings after a tumultuous year at the company. ...
Major Brands Capitalize On New Age of Artist Endorsements In Music Industry: Report
"Household brands are not just supporting artists but creatively integrating their products with music experiences to captivate divers ...
WPP Loses Ground In The First Quarter
The holding company said it posted growth in the UK and Europe but those gains were off-set ...
Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
Digital video is expected to grow 16% vs. a year ago to $62.9 billion, according to an I ...
Linear TV Drives Higher Engagement For QSRs Than Streaming, Study Finds
Consumers were 5% more likely to engage with QSR ads on linear TV vs. streaming platforms, according ...
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Find Out More »OPINION
"I'm gonna need you to step out of the vehicle and take a pregnancy test," an officer says to a young woman in "Fugitive." ...
All eyes will be on a sprawling, 90-minute panel discussion event next Monday about no less a subject than the future of news. ...
Nike's relationship with Clark began in 2022 during her time in college at the University of Iowa under the NCAA's "Name, Image, and Likeness" program. ...
