The agency group says the "first-to-market" data is part of an exclusive deal with consumer data giant NCSolutio ...
Today's Top News
MediaDailyNewsMRC Releases Invalid Traffic Update, Includes Property-Level Reporting
The new guidance reflects rapidly emerging forms of invalid traffic that already is setting the stage for future discussions and updates, including potentially qualitative ones. ...
Sneaker, made from food waste and recycled materials, is priced to reflect annual cost of food waste f ...
The digital fashion brand hopes to win back shoppers with a "Friends For Life" campaign. ...
"I don't know that we have to match them, right? But I would like to continue to increa ...
The IAB and MRC guidelines account for interactive and immersive formats and experiences that are capable in AR-bas ...
"Porsche and fashion are connected, and have been for decades," says Ayesha Coker, vice president of marketing f ...
MRC accreditation for Video Viewable Impressions for CTV will help identify issues with ads that have run ...
Despite only being deployed in an estimated 7% of marketing activities, marketers say it has already boosted sal ...
Meta Q1 Earnings Show Revenue Growth, Further AI Investment
Although its shares took a big hit after its latest earnings numbers were released, Meta showed promising curre ...
Strike Ends At Gannett's Rochester, NY Paper
But the sides have not agreed on a new contract during the 18-week walkout. ...
The Arena Group Names Sara Silverstein As CEO
Silverstein may have to soothe feelings after a tumultuous year at the company. ...
Major Brands Capitalize On New Age of Artist Endorsements In Music Industry: Report
"Household brands are not just supporting artists but creatively integrating their products with music experiences to captivate divers ...
WPP Loses Ground In The First Quarter
The holding company said it posted growth in the UK and Europe but those gains were off-set ...
Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
Digital video is expected to grow 16% vs. a year ago to $62.9 billion, according to an I ...
Linear TV Drives Higher Engagement For QSRs Than Streaming, Study Finds
Consumers were 5% more likely to engage with QSR ads on linear TV vs. streaming platforms, according ...
Divided FCC Brings Back Obama-Era Open Internet Rules
The FCC on Thursday voted along party lines to reinstate net neutrality rules that prohibit carriers from blocki ...
Meta Enhances AI Technology On New Ray-Ban Collaboration
Meta has announced updates to its line of Ray-Ban smart glasses, which take videos, photos, livestream and mor ...
Peacock Q1: Subscribers Rise 3M, Revenue Higher But Losses Continue
Although Peacock added another three million paid subscribers in Q1 to 34 million, losses continued, according to t ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit Retail
Search and Performance Insider Summit
Brand Insider Summit CPG
Brand Insider Summit QSR
Brand Insider Summit Pharma & Health
Data & Programmatic Insider Summit
Planning and Buying Insider Summit
Digital OOH Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
"I'm gonna need you to step out of the vehicle and take a pregnancy test," an officer says to a young woman in "Fugitive." ...
All eyes will be on a sprawling, 90-minute panel discussion event next Monday about no less a subject than the future of news. ...
Nike's relationship with Clark began in 2022 during her time in college at the University of Iowa under the NCAA's "Name, Image, and Likeness" program. ...
MRC Releases Invalid Traffic Update, Includes Property-Level Reporting
DoubleVerify Gets CTV 'Video Viewable' MRC Accreditation
Why Google Will Not Deprecate Browser Cookies Until 2025
GroupM Unveils 'New Buyer Identifier' Data For CPG Clients
Kimberly-Clark 'Probably Underspent' On Ads Compared To Peers, CEO Says
