The IPG Mediabrands unit increased this year's U.S. ad forecast nearly a point to +9.2%, and 2023's fin ...
Today's Top News
MediaDailyNewsInternet Users Want Sustainability Standards For Digital Ads
The Acceptable Ads Committee is calling for the ad industry to raise awareness among consumers related to the impact of digital ads. It will require broad collaboration among ad industry organizations. ...
Scott Lukas, who joined the agency months ago, succeeds WHY Group Founder Sheri Roder, who is leaving Hori ...
February was the 11th consecutive monthly expansion, and the first double-digit growth in nearly two years. Smaller ...
The marketplace, which will double client spending on women's sports, will launch with this year's 2024-25 upfront negotiation ...
The statement, which includes a quote from the MRC's George Ivie, says JIC certification is intended to wo ...
YouTube TV To Be Biggest Pay TV Provider In 2026, Reach Profitability In 2024: Analyst
MoffettNathanson senior research analyst Michael Nathanson says "the ease of YouTube TV (mobile viewing, no cable boxes ...
Amazon, Google, Microsoft Infuse AI Startups With Cash
Cash infusions will pay off in revenue for some of the largest tech companies running ad businesses. N ...
Pair Of Thieves Turns Briefs Into A Colorful 'Escape'
The first campaign by creative agency Haymaker invites customers to reject tighty-whities for more colorful briefs. ...
Saatchi & Saatchi X Names Esmond President
Lee Esmond is know for her success in building teams to drive brand conversion. ...
Citing Improving Economy, Magna Upgrades U.S. 2024 Ad Forecast
Magna's final numbers for 2023 included 9.1% growth in the fourth quarter, which it said was the stronge ...
UScellular Celebrates Existing Customers With 'US Days' Spotlight
The brand's turn to customer testimonials marks a major departure in its marketing approach, which has typically reli ...
Randy's Donuts Opens In L.A.-Area Suburb
The oversized donut on the chain's original location in Inglewood, California has been featured in such films ...
Beer Brand Promo Supports Indie Record Stores
Dogfish Head's "Sippin & Flippin" activation offers fans who visit record stores the chance to win a conce ...
The 'Long Beach Post' Lays Off Several Newsroom Employees
The nonprofit publisher denies that the layoffs are retaliation for forming a union. ...
Maine Newspaper Publisher Buys Building To House The Titles
'The Courier-Gazette' and other newspapers could move into the Camden, Maine location by summer. ...