The new campaign celebrates "That Target Feeling" and the thrill of finding the perfect thing, whether a spon ...
Today's Top News
MediaDailyNewsAmazon Prevails In Privacy Battle Over Alexa Ad Targeting
A federal appeals court rejected a request to reinstate a class-action complaint alleging that Amazon wrongly targets ads to consumers based on their interactions with Alexa-enabled devices. ...
Omnicom's brass has touted the nearly billion-dollar deal as remaking the holding company by turbocharging its commerce, ...
AI and cloud computing are two areas within Microsoft that have major support behind advertising and marketing. ...
Amazon's "layered and confusing" Prime cancellation procedures rely on "dark patterns" that dupe consumers, Arizona Attorney General Kr ...
The WPP unit described the new role as part of GroupM's "ongoing business transformation." ...
"This is not a conclusion," Advertising Research Foundation Chief Research Officer Paul Donato said, describing it as ...
The global branding reboot draws on its 120-year heritage, but leverages its modern day creative, media, data a ...
At its upfront event, Netflix announced it will start up its own ad-tech platform as well as n ...
Walmart Gains Market Share, U.S. Ad Sales Up 26%
The retailing giant says it is attracting more higher-income shoppers. ...
Legacy TV-Backed Sports Streamer Now Has A Name: Venu Sports
Venu Sports is slated to launch in the fall of 2024, and like other D2C streaming platforms wi ...
Stagwell Brings Identity Tools To Its 'Marketing Cloud' Via Nexxen Partnership
The tools are designed to help clients better identify and shape target audiences and behaviors and optimize spe ...
DeSorbo Promotes Malibu Rum's 'Vacation' At Home
Its summer campaign posits the drink as an easy way to kick back and enjoy. ...
Celebrities, Sports Stars 'Call Out' Need For Volunteerism
Jeff Goldblum, Tony Hawk and Sophia Huerta encourage Americans to get involved in their local communities. ...
DAVID Miami Taps Gianesi As Chief Creative Officer
Ed Gianesi will lead the agency's newest clients, Android and Pennington. ...
Gannett Tries AI In Bullet-Point Article Summaries: Report
The move marks a return to AI after one embarrassing episode last year. ...
'Complex,' Formerly Part Of Buzzfeed, Gears Up With New Hires
'Superfan' publication names Aria Hughes and Noah Callahan-Bever to top creative positions. ...
OpenAI To Become A Reddit Advertising Partner
OpenAI is partnering with Reddit to bring its content to ChatGPT and new products, the companies announced Thurs ...
TikTok Tests Hour-Long Videos In Select Markets
TikTok is continuing to compete with YouTube by testing the ability for users to upload hour-long videos. ...
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For one, Netflix was all in on ad tech (and the NFL), and advanced TV technology was a major topic at presentations. ...
Bumble issued its own act of contrition for ads bluntly chiding women to get back out there and start having sex. ...
Based on this week's release of phase 2 of the ARF's validation initiative, it's complicated. ...
