Snapchat is inviting brands to sponsor its "Snap School" events - interactive workshops designed to train creators throu ...
Today's Top News
MediaDailyNewsLawmakers Urge FTC To Probe Meta Over Horizon Worlds
Two Democratic lawmakers are calling on the Federal Trade Commission to investigate allegations by the advocacy group Fairplay, which accused Meta Platforms of collecting data from children who use the virtual reality platform Horizon Worlds. ...
While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filt ...
Reddit is launching a new "Partners" page designed to foster partnerships between businesses and agencies when creating a ...
The move leaves the FTC, established as an independent five-member commission, with three Republicans and no Democrats. ...
The NBA legend becomes Barbie's first "Kenbassador," as Mattel targets adult collectors -- and fights declining sales. ...
European Commission President Ursula von der Leyen said Europe could tax Google's and Meta Platforms' digital ad reven ...
Piper Sandler's semiannual snapshot of upper-income youth spending finds Nike slipping and beauty budgets booming. ...
The IAB this morning released the official agenda for the 2025 NewFronts, with an emphasis on "what's streami ...
DoorDash Delivers 'Dog Friendly' Appeal For National Pet Day
Campaign positions DoorDash as the solution to lonely dogs waiting for owners to finish their restaurant meals. ...
Pepperoni-Flavored 'Caviar' Hits NYC Pizza Hut For A Limited Time
Pizza Hut's "caviar" is actually "pepperoni-flavored water and agar agar-based caviar-style pearls," available at one NYC location. ...
Mountain Dew Shimmies Into Shampoos To Promote New Baja Blast Flavor
Mountain Dew teamed up with Blind Barber for body products including shampoos, body lotion and fragrance sprays. ...
March Madness Brands Top Recall: Freshpet, TurboTax, Geico, Dick's, Buffalo Wild Wings
Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% to 20% above norm. Factoring in overa ...
Brainlabs Taps GroupM Veteran Impey As Global Chief Commercial Officer
The agency said Impey will focus on securing new business, leading strategic pricing and M&A due diligence, a ...
Olaplex Style: 'Defy' Expectations
Droga 5 produced the hair-care brand's first multichannel creative campaign. ...
Paramount+ Highlights Content Via Movie-TV Mashups
The creative is by longtime agency partner Droga 5. ...
Marketing Agency BMF Sets Up Shop In Hong Kong, Plans APAC Expansion
The new office is being led by Winkie Wong as vice president. Wong previously served as global vi ...
Media Agency MissionOne Acquires SEO Agency Growth Skills
It's the first acquisition by MissionOne the new media agency unveiled by BarkelyOKRP in March and run ...
REI Walks Back Burgum Endorsement, Citing 'Mistake' in Brand Judgment
The outdoor co-op says it misread member values -- and is joining Patagonia and others to form ...
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Find Out More »OPINION
How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents, and ended with me asking MRC if they've started thinking about standards f ...
Optimism is advertising's friend; pessimism is its enemy; and uncertainty is its enemy on steroids. ...
On the new Netflix show "North of North," one of the characters insults white people for no apparent reason. ...
JCPenney Goes Incognito In Bold Fashion Rebrand
MRC Rebuts Sensational 'Fraud' Report, Says It Failed To Grasp How Brands Filter Ads Served To Bots
Teens Ditch Lululemon, Flock to Uggs, E.L.F.
Judge Rejects Deal To Pause X Corp.-Twitch Battle Until Next Year
After Merging With Hero, Huge Will Be Go-To-Market Brand
