In the second major shakeup inside Aegis Group in as many weeks, Mainardo de Nardis has stepped down as CEO of Aegis Media, the unit overseeing the London-based holding company's media operations, including Carat, Isobar, Posterscope and Vizeum. The move follows the April 22 announcement that David Verklin would step down as CEO of Aegis Media Americas at year end.
"Discovery" has become one of the hot new alternatives to the more common forms of behavioral tracking. One company in the space, MatchMine, lets users create MatchKey profiles of their content "likes" at MatchMine.com or one of its partners like music site Fuzz or film site FilmCrave. The technology creates this profile from the ways a user interacts with different content. We caught up with CEO Michael Troiano as MatchMine evolves from its test phase with early partners to a more expansive rollout with new partners Odeo, blogged, and others.
BLOGS/COMMENTARY
Metrics Insider:
Wang May 9 4:15 PM Viewthrough And Beyond One of the biggest challenges the online advertising industry faces is how to account for viewthrough conversions. For people who...
TV Watch:
Friedman May 9 1:45 PM NBC Makes A Leap To 24-Hour Local News Channel You can easily make a case that the Internet and other digital options are eating into local TV stations' advertising...
Search Insider:
Shrivastava May 9 11:15 AM Realizing SEO Benefits Quickly Through Blogging Quick results in search marketing are only possible with pay-per-click (PPC) advertising, right? Wrong. The advent of blogging, as well...
Online Spin:
Kalehoff May 9 10:30 AM Why Twitter Matters -- And Why I Just Might Follow You I use Twitter, the micro-blogging platform. Each post is limited to 140 characters, so it instills succinct, efficient expression. And...
Spike TV: New Shows Man UpMay 9, 7:00 AM EST
Spike TV is pushing its tough-guy persona with a new slate of original, non-scripted pilots. The lineup runs the gamut from real-life bounty hunters to...
Consumers To Spend More Than $18M To Honor Mothers May 9, 5:00 AM EST
IBISWorld analysts say greeting cards and flowers will remain the primary gift of choice, followed by gift certificates, jewelry, "pamper packages" and dining out....
Read the Fine Print: Smaller Newspapers Still Thriving May 9, 7:00 AM EST
Amid all the dire talk of falling revenues at big newspaper publishers, some good news gets lost: Many smaller operations are doing quite nicely--even during...
New Net Neutrality Bill Prohibits Blocking, DegradingMay 9, 6:45 AM EST
Rep. John Conyers (D-Mich.) introduced a net neutrality bill Wednesday that would prohibit Internet service providers from blocking or degrading access to any "lawful content."...
Broadcast Upfront Spend May Drop By 14%, Says AnalystMay 9, 7:00 AM EST
An influential Wall Street analyst predicts that troubling economic conditions could have a significant negative impact on the coming upfront. Under a worst-case scenario, spending...
NBCU's Top Sales Exec Joins Local Media DivisionMay 9, 7:00 AM EST
The top sales executive at a station NBC Universal is looking to sell is moving to the corporate office. Larry Olevitch, the vice president of...
Mag Bag: Barnes & Noble Teams With ZinioMay 9, 7:00 AM EST
The Barnes & Noble Web site, www.bn.com, is teaming up with Zinio to sell digital magazine subscriptions alongside the print formats. The deal covers over...
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