Weaker demand and lower-than-expected forecasts haven't shaken the company's long-game strategy of grassroots events and bold campaigns. ...
Today's Top News
MediaDailyNewsLawmaker Seeks Probe Of Ad-Fraud Verification Firms
Senator Mark Warner (D-Virginia) is urging the FTC and DOJ to investigate whether DoubleVerify, Integral Ad Science, Human Security and others misrepresented their ability to detect traffic from bots. ...
The Dow Jones U.S. Media Index is down 8% to a 786 index with the Dow Jones U. ...
"Location information is an integral component of advertising personalization and marketing that allows companies to reach consumers wi ...
Google released what it calls a thinking model that takes users into its thought process to reveal assumptio ...
iSpot says brands can see conversion-rate tracking - specifically which programs, dayparts and audience segments generate the be ...
Pinterest is insistent on positioning itself as the most positive social-media platform, while attempting to prove to advertise ...
Jamie Seltzer succeeds Dan Hagen as Global Chief Data and Technology Officer of Havas Media Network. ...
ANA-owned Aquila has signed a contract making Comscore the source of the TV audience data component of i ...
Musk Sells X To xAI For $45B
Elon Musk announced Friday on his X platform that the social media site has been acquired by x ...
WPP's Read: GroupM Key To Closing 'Growth Gap' With Peers
Read took a nearly 15% pay cut last year for failing to achieve targeted financial targets, according ...
Coca-Cola Revives 'Share A Coke' With New Digital Elements
Digital hub will let users customize Coca-Cola packaging with additional names, as well as create videos to sha ...
Google Settles With Pay-Per-Click Advertisers For $100 Million
Google has agreed to pay $100 million to settle class-action claims that it failed to honor advertisers' reques ...
Sipping, Reading: Mary Dowling Whiskey Promotes Bourbon-Book Experience
Activations celebrating brand founder Dowling feature bourbon tastings and book excerpts. ...
Movie Theaters Not Covered By Reagan-Era Privacy Law, Court Says
The Video Privacy Protection Act, passed in 1988, doesn't apply to movie theaters, the 9th Circuit Court ...
Neel Patel Tapped As CEO For Quiznos, Taco Del Mar
Patel joins Rego Restaurant Group from Church's Texas Chicken, where he was SVP of strategy and growth. ...
Reddit Expands Conversation Ads
Reddit is continuing to build out its most fruitful ad format, Conversation Ads, by inviting all advertisers ...
Oi Ocha Releases Limited-Edition Shohei Ohtani Bottle For MLB Opening Day
Partnership with Ohtani as a global brand ambassador began last year and includes a second limited-edition bottle ...
Franconi Elevated To CEO At Sibling Shops 22squared, Trade School
She succeeds Erica Hoholick in the 22squared role and founded content specialist Trade School five years ago, mo ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Outfront Forum
Brand Insider Summit QSR
Marketing Automotive
Email Insider Summit
Brand Insider Summit Travel and Hospitality
Brand Insider Summit CPG
Publishing Insider Summit
Brand Insider Summit Pharma & Health
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
With egg prices cracking $8 a dozen, companies like Brach's and Reese's are seizing the seasonal spotlight. ...
Principal buying is a betrayal. It moves the agency-client relationship from a trusted partnership into a minefield full of conflicts of interest. ...
The proposed ban on cell phones in schools reflects concern about the damaging effects of teenagers' addiction to social media -- and their phones. ...
