Another $1.37 billion will be added to the market this year, pushing spend up to around $10.52 billio ...
Today's Top News
MediaDailyNewsFacebook Rolls Out Story Monetization For All Creators
Facebook is now paying content creators based on how many views they receive on content posted to their public stories - a new monetization option via the Facebook Content Monetization program. ...
The retailer scores with its GameChanger app and media innovation -- but stays wary of macro risks. ...
Kelly Metz joins as Chief Investment Officer, a role she held at OMD and Anthony Dario signs ...
The new two-year account extension follows the brewer's global media consolidation at Dentsu in 2021 and now al ...
Executives did not provide financial details including price hikes, but a Paramount Advertising exec said: "It's at t ...
On Wednesday, soon after asking a federal judge to delay an upcoming case against Amazon, the FTC revers ...
TikTok is losing credibility as a go-to for brand investments, with its CPMs dropping 80% year-over-year. In contras ...
Oliver Feldwick, chief innovation officer at WPP-owned agency T&Pm, can't say exactly how agentic technology systems and protoco ...
Mug Brings Back 'Last Dog Standing' For March Madness
Brand promises to offer free root beer nationally should the winning team have a dog-themed name or mas ...
Omnicom, IPG Receive Hart-Scott-Rodino 'Second Request' For Information
The companies downplayed the significance of the request, but they occur in a relatively small number of transactio ...
National Restaurant Association Appoints Leslie Nagao CMO
Nagao's varied marketing background includes exec positions at the Urban Land Institute, ExxonMobil and AARP. ...
Ulta, Losing Market Share, Intensifies Digital Investments
While quarterly results beat expectations, the retailer acknowledges missteps amid the increasingly brutal beauty business. ...
Chuck E. Cheese Gets Into The Education Biz
Chuck E.'s STEAM-tastic Adventure combines the chain's kid-centric environment with interactive lessons and games. ...
New Report Helps Brands Navigate Endless Scrolling
Endless social-media scrolling is reshaping the way brands engage with consumers, a report by marketing agency Somebody Digit ...
Google Sunsets Assistant, Moves To Make Gemini AI Dominant Tech
The company also began a movement to change AI policies in response to the Trump administration's call f ...
MGID Release Of CPA Bidding Algorithm To Follow CTR Tool
MGID recently released AI-powered CTR Guard, designed to combat ad fatigue and enhance digital ad performance. The compa ...
Meta To Launch Controversial 'Community Notes' Feature On Instagram, Facebook, Threads
Meta has officially announced the first stage of "Community Notes," a controversial user-dependent content moderation replacement to t ...
Sports Betting TV Spend: $130.8M, FanDuel And DraftKings Tops
This came from 24,110 airings and 10.9 billion impressions, coming amid heavy end-of-season NFL playoffs and Super Bo ...
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Raise your voice, invest your money, and participate in the civic process. ...
Now that DJT has made this breakthrough, allowing for advertising in an otherwise private federal area, it's natural for other brands to follow. ...
When Donald Trump was the star of "The Apprentice," he just fired one person a week, but now he is firing thousands. ...
