Yaniv Sarig will focus on the growing consumer interest in using Gen AI to shop, as 71% ...
Today's Top News
MediaDailyNewsAmazon Can't Shake FTC Antitrust Charges
Amazon unsuccessfully argued that FTC couldn't seek an injunction in federal court. ...
Among many innovations Google announced today at its Cloud Next conference is a data model that lets compani ...
The IAB this morning released the official agenda for the 2025 NewFronts, with an emphasis on "what's streami ...
More consumers will have the chance to enjoy a fine dining experience in the all-electric Cadillac at so ...
In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live progr ...
That was the consensus at CIMM East this morning, which also suggested the U.S. JIC has emerged ...
Amazon's Twitch has agreed to settle a lawsuit by Elon Musk's X Corp., which alleged that Twitch participat ...
Despite growing fears about tariffs and market volatility, Americans still seem ready to spend -- at least f ...
BWH Hotels Partners With United Soccer League
BWH Hotels will be featured as a presenting partner for all 100 USL Championship and League One match ...
Innocean USA Wins Creative AOR Duties For El Pollo Loco
Tasked with revitalizing El Pollo Loco's 50-year legacy brand, the agency will spearhead a suite of services, includi ...
Smalls Sliders Taps Charles Watson As CEO
Watson joined the cheeseburger-specializing chain after almost 15 years at Tropical Smoothie Cafe, where he also served ...
Malibu Rum Taps Brian Cox To Push Back Against Overwork Culture
In a twist on his bad-boss "Succession" character, Cox is seen blissfully roller skating along a beach boardw ...
DOJ Sides Against Hearst In Battle Over Video Privacy Law
The Video Privacy Protection Act, passed in 1988, "serves the government's substantial interest in protecting consumer privacy a ...
YouTube Expands Deep-Fakes Prevention Program
In support of two controversial Congressional bills focused on management of AI-generated content featuring unauthorized replicas of notab ...
Getting Functional, Life Cereal Teams With Welly For Custom Bandages
Limited-edition bandages are co-branded Mighty Life to promote cereals that promise immune support and healthier bones. ...
Liquid Death's Unhinged Clown-Killer Ad Touts Bedtime Supplement Collab
A tongue-in-cheek jingle includes lines like "When it's time for winding down, try murdering some clowns." ...
GAI Search Will Decide What Customers Need
BrightEdge launched a feature Wednesday - AI Catalyst - that allows marketers to track and understand how the ...
CarMax Taps 72andSunny For Creative AOR Duties
According to the agency it will "work with CarMax to bring to life the company's innovative customer-centric offering ...
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Find Out More »OPINION
Ad buys are a lot like lunch. There ain't no free ones. Or in the case of the burgeoning CTV ad marketplace, there are no cheap, high volume ones either. That was the big take takeaw ...
"Fiesta" or "farrago," could attention metrics be the multicurrency solution that normalizes value across all media channels and media vehicles? ...
As far as this new Hulu show - "Got To Get Out" - is concerned, entertainment has now come down to watching others sit around. ...
Nielsen Dominating Upfront Currency, Once Again
Comscore Accredited For Demos, Becomes New Gold Standard For Local TV Ratings
Sam's Club Appoints Publicis Groupe 'Intergrated Agency Of Record'
Disney Takes Biddable Ad Supply Global, Provides Access Via 35 DSPs
2025 NewFronts Agenda Unveiled: Focus On Streaming, Journalism
