Disney is the aggregate champ with an 11.5% share, followed by YouTube's 9.7% share. ...
Today's Top News
MADPublicis Groupe Taps McCann's LaFond-Dufour For New C-Suite 'Impact' Role
She is tasked with developing a strategy to drive "immediate impact" across the Groupe's long-term environmental, social and governance commitments. ...
The fraudsters utilized voice cloning technology, a fake WhatsApp account and YouTube footage to set up a Microso ...
Vermont early Saturday morning passed a privacy bill that, if enacted, would allow people to sue companies th ...
OpenAI has announced a new GPT model with smarter, faster real-time voice and visual interactions - technology th ...
Microsoft today announced the integration of OpenAI's latest GPT-4o model into Azure AI, to help developers and organizatio ...
Skechers has teamed with Super League to launch its first store in a Roblox virtual mall, offering playe ...
The agency succeeds Empower as the retailer's media agency of record. ...
For a time, Wells Lawrence was the highest-paid woman executive on Madison Ave. She is said to ha ...
Comcast Bundles Peacock, Netflix, Apple TV+ For Cable, Broadband, Mobile Subscribers
Comcast says it will bundle its NBCU-owned Peacock streaming service with Netflix and Apple TV+ in a packa ...
GLADD Flips Script On Anti-LGBTQ+ Attacks With 'Protect This Kid'
GLADD's campaign aims to reach a "movable middle" audience, dispel misinformation, and share stories of LGBTQ+ joy alongsi ...
Snapchat Measures Carbon Footprint Of Its Digital Ads
To help advertisers better understand the carbon footprint of their Snap ads, Snapchat has partnered with Scope3, ...
Special London Adds To Strategic, Creative Teams To Handle New Wins
Ashley Black has been tapped as strategist. Creatives Josephine Rasmussen and Marie Jensen join, too. All are worki ...
AI Dominates Dynamic Ads Data Partnership For Auto Industry
The partnership, supported by generative AI, combines Constellation's SaaS platform with S&P Global Mobility's personalized audience segments. Constellati ...
TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More
Nielsen is currently making measurement changes to revamp its system, which has undercounted Spanish-language audiences for years. TelevisaUnivisi ...
Streaming Tops April's TV Usage At 38.4% Share, Nearly Flat
Total day viewing for all streaming platforms for age 2+ slipped 2% vs. March with broadcast share do ...
IPG Health Unveils Restructuring
McCann Health NY is being absorbed by Area 23 while Hill Holliday Health and McCann Health New Jers ...
Soccer Star Haaland Kicks Off 'Clash of Clans' Campaign
The Norwegian forward became the famous Barbarian King character as part of a soccer-themed game event. ...
Coors Light Cracks Open 'Chill Amplified' Music Platform Featuring Lainey Wilson
The campaign kicks off with point-of-sale advertising, merch releases, sweepstakes for concert tickets and VIP experiences, and promotion ...
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Find Out More »OPINION
A new ANA report benchmarks the use of principal media-buying by agencies, but it raises more questions than it answers about the true magnitude of the practice. That said, a significant percentage of ANA members aren ...
"Common sense" is one of those underpinnings of democracy that we take for granted. But what if the very concept of common sense isn't true? ...
Fox is so enthusiastic about its new animated comedy for next fall, "Universal Basic Guys," that the network has already renewed it for a second season. ...
