To ramp up performance-based ad efforts for better business outcomes, NBCU has forged a retail media partnership wi ...
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With Amazon Ads' new interactive TV ad format, viewers can shop multiple product variations on a "shoppable carousel" via their remote control during TV shows and/or movies. This and other new interactive TV ad formats will be shown to media agency and advertising executives in New York City at Pier 36 during Amazon's streaming TV upfront presentation on May 14. ...
Meta Platforms is urging a federal appellate court to reconsider a recent 2-1 decision allowing Facebook advertisers ...
According to a study by Material and commissioned by TikTok, 61% of TikTok users discover new brands a ...
Rather than scream "Clearance!", the crafting chain hopes the cuts enhance its commitment to creative joy. ...
As Bluesky continues to build out its platform, its most prominent backer Jack Dorsey has left the boar ...
The holding company is effectively shuttering cultural intelligence consultancy Sparks & Honey and integrating its AI technology in ...