Today's Top News

Marketing DailyStudy: U.S. COVID Vax Campaign Saved Thousands Of Lives, Billions Of Dollars

"We Can Do This" campaign resulted in an $89.54 return in societal benefits for every $1 spent -- or an ROI of about 9:1. ...

By Les Luchter
Newsfeed
Warner Bros. Discovery Q1 Network Ad Revenues Sink 11%
Television News Daily – 1 hour ago
As pressure to cut costs at WBD continues, the company witnessed further declines in ad revenue at i ...
Perplexity AI Seen Pulling User-Generated Content From Yelp
MediaDailyNews – 1 hour ago
BrightEdge Generative Parser has identified major changes in AI engines--Yelp user-generated content serving up in Perplexity, and n ...
Adobe: Online Spend Tops $330B Year-To-Date, Consumers Trade Down To Keep Spending
MediaDailyNews – 2 hours ago
Adobe expects first-half 2024 to drive more than $500 billion in online spend, with 6.8% YoY growth. Consume ...
Cotopaxi Names New Engen Digital AOR To Deepen Market Impact
MAD – 3 hours ago
Cotopaxi makes backpacks and travel gear for men, women and kids. ...
Hawaiian Airlines Kicks Off New Campaign, Focuses On Hawaii's Wildlife, Wonders
MAD – 3 hours ago
"Hawaii Starts Here" was filmed on Oahu. But this isn't the traditional head-to-resort promo. ...
Exiger Says AI Tech Can 'Save The Day'
MAD – 3 hours ago
The Hill, Holliday campaign shows staffers stopping forced labor and industrial espionage. ...
Topo Chico, Ben Schwartz Offer To 'Refresh Your Voicemail'
Marketing Daily – 5 hours ago
The brand is asking consumers to "rent out" their voicemail messages in exchange for prizes including a personaliz ...
The Trade Desk Q1: 28% Revenue Increase, CTV Strongest Channel
Television News Daily – 12 hours ago
The strong 28% quarterly year-over-year revenue increase was its sharpest rise since the third quarter of 2022. ...
Disney-WBD Launch Streaming Bundle Including Disney+, Hulu, Max
Television News Daily – 13 hours ago
The bundle packages the Disney+ and Hulu platforms with WBD's Max streamer. It will house content from line ...
Dove Chocolate Employs AI To Help Moms Returning To Workforce
Marketing Daily – 17 hours ago
Brand created an AI tool that promises to translate "mom skills to job skills" to help moms movi ...

Events & Awards

Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?

Center for Marketing & Media Research

Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.

Find Out More »

OPINION

TVBlog
TV Giants Coming To Upfronts With No Strikes Against Them
Star power -- and Jimmy Kimmel, too -- will return next week to the Upfronts now that last year's actors' and writers' strikes are ancient history. ...
By Adam Buckman, Featured Columnist
Media 3.0
No, You're Not Hallucinating, But Now There's A Leaderboard For That
Enkrypt AI, a startup focused on making AI safer, has uncovered serious vulnerabilities and safety issues around some top large language models, and released a leaderboard that rates some 36 LLMs based on risk, bias, malwar ...
By Laurie Sullivan, Staff Writer
Planning & Buying Insider
Horizon: Audio Is The Next New Thing In Performance Media
Mix and attribution models have always been about the input data, and when Horizon Media began ingesting audio, it found a surprising result: better ROI. ...
By Joe Mandese
View All Opinions »

Discover Our Publications