The fraudsters utilized voice cloning technology, a fake WhatsApp account and YouTube footage to set up a Microso ...
Today's Top News
MediaDailyNewsNielsen Releases The 'Big 14' Share Of Television
Disney is the aggregate champ with an 11.5% share, followed by YouTube's 9.7% share. ...
Vermont early Saturday morning passed a privacy bill that, if enacted, would allow people to sue companies th ...
OpenAI has announced a new GPT model with smarter, faster real-time voice and visual interactions - technology th ...
Microsoft today announced the integration of OpenAI's latest GPT-4o model into Azure AI, to help developers and organizatio ...
Skechers has teamed with Super League to launch its first store in a Roblox virtual mall, offering playe ...
The agency succeeds Empower as the retailer's media agency of record. ...
For a time, Wells Lawrence was the highest-paid woman executive on Madison Ave. She is said to ha ...
AI Dominates Dynamic Ads Data Partnership For Auto Industry
The partnership, supported by generative AI, combines Constellation's SaaS platform with S&P Global Mobility's personalized audience segments. Constellati ...
TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More
Nielsen is currently making measurement changes to revamp its system, which has undercounted Spanish-language audiences for years. TelevisaUnivisi ...
Streaming Tops April's TV Usage At 38.4% Share, Nearly Flat
Total day viewing for all streaming platforms for age 2+ slipped 2% vs. March with broadcast share do ...
IPG Health Unveils Restructuring
McCann Health NY is being absorbed by Area 23 while Hill Holliday Health and McCann Health New Jers ...
Soccer Star Haaland Kicks Off 'Clash of Clans' Campaign
The Norwegian forward became the famous Barbarian King character as part of a soccer-themed game event. ...
Publicis Groupe Taps McCann's LaFond-Dufour For New C-Suite 'Impact' Role
She is tasked with developing a strategy to drive "immediate impact" across the Groupe's long-term environmental, social a ...
Coors Light Cracks Open 'Chill Amplified' Music Platform Featuring Lainey Wilson
The campaign kicks off with point-of-sale advertising, merch releases, sweepstakes for concert tickets and VIP experiences, and promotion ...
Media Firm Ordered To Remove Birthdates And Addresses Of Voters From Sites
Dan Proft's Local Government Information agreed to the removal last week. ...
Food Trends: Summer Flavors, Breakfast Chicken
Seems like the rest of the world is coming around to Chick-fil-A's idea that fried chicken is ...
Streaming News Service Offers Program For Monetizing Content
Gnomi App invites writers and thought leaders to apply for inclusion. ...
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Find Out More »OPINION
A new ANA report benchmarks the use of principal media-buying by agencies, but it raises more questions than it answers about the true magnitude of the practice. That said, a significant percentage of ANA members aren ...
"Section 230 is now poisoning the healthy online ecosystem it once fostered," Reps. Cathy McMorris Rodgers (R-Washington) and Frank Pallone, Jr. (D-New Jersey) say. ...
Fox is so enthusiastic about its new animated comedy for next fall, "Universal Basic Guys," that the network has already renewed it for a second season. ...
