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MediaDailyNewsGlobal Optimized Ad-Fraud Rates Decline, But AI Presents Challenges

Integral Ad Science released its latest Media Quality Report showing how AI, deepfakes and misinformation can present major challenges for companies trying to protect their brands. ...

Meta To Provide Advertisers With Automated Image, Text Variations For Ads
Meta is introducing new ways for marketers to use generative AI to focus less on "mundane tasks" a ...
Bloomberg Media Joins With Emeritus To Launch Bloomberg Learning
Online courses will come with a free subscription to Bloomberg.com during the period of enrollment. ...
Budweiser In Brazil Launches Novel Music Platform: UninterruptAds
Budweiser created UninterruptAds, an initiative that converts songs that mention the brand's name into targeted ads within t ...
Quad Debuts Creative Agency Betty
The name honors the late Betty Quadracci, Quad's co-founder. All staff moves to Betty. ...
Sutton Takes Reins As President For Terri & Sandy
Sutton, with tenures at Curiosity and Suburu, replaces co-founder Terri Meyer, who retired after 14 years. ...
'The Kansas City Star' Upgrades Digital Platform
"Edition" is a daily newsletter with interactive puzzles and games, along with news. ...
Tillamook Hypes 'Extraordinary Dairy' With New Brand Platform
Campaign highlights the breadth and quality of the dairy co-op's brand portfolio. ...
Hearst Puts 'Austin Daily' Newsletter On Hold For Three Months
"Austin Daily" will return as the daily newsletter of "Austin Monthly" magazine. ...
Tech Group Battles Ohio Over Restrictions On Teens' Social Media Use
NetChoice is seeking a permanent block of a new Ohio law that prohibits large platforms including Instagram, Faceboo ...
Paxton Media Group Acquires 'Kernersville News'
The North Carolina paper has been in business since 1938. ...

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