The new campaign celebrates "That Target Feeling" and the thrill of finding the perfect thing, whether a spon ...
Today's Top News
MediaDailyNewsAmazon Prevails In Privacy Battle Over Alexa Ad Targeting
A federal appeals court rejected a request to reinstate a class-action complaint alleging that Amazon wrongly targets ads to consumers based on their interactions with Alexa-enabled devices. ...
Omnicom's brass has touted the nearly billion-dollar deal as remaking the holding company by turbocharging its commerce, ...
Amazon's "layered and confusing" Prime cancellation procedures rely on "dark patterns" that dupe consumers, Arizona Attorney General Kr ...
AI and cloud computing are two areas within Microsoft that have major support behind advertising and marketing. ...
"This is not a conclusion," Advertising Research Foundation Chief Research Officer Paul Donato said, describing it as ...
The WPP unit described the new role as part of GroupM's "ongoing business transformation." ...
The global branding reboot draws on its 120-year heritage, but leverages its modern day creative, media, data a ...
At its upfront event, Netflix announced it will start up its own ad-tech platform as well as n ...
Gillette Venus Makes Splash In P&G Olympic Push
Individual brands -- not the parent company -- will star in P&G's revamped approach to the Paris ga ...
Fresca Mixes It Up With Andy Cohen With RTD Happy Hour
The ready-to-drink cocktail brand is launching a summer promotional sweepstakes campaign with an event featuring the Bravo h ...
Forrester Declares Four Companies 'Leaders' In Commerce
The leaders include Publicis, WPP, Omnicom and Accenture. Forrester evaluated other firms that were characterized as "strong performer ...
Microsoft Advertising Flies On OpenAI's GPT Coattails
Traffic data on the day OpenAI made its last announcement shows another daily peak, according to Similarweb dat ...
Budweiser Rolls Out Patriotic Packaging In Partnership With Folds Of Honor
The company has committed to donating up to $1.7 million to nonprofit aiding armed service members, based ...
Mario Bojorquez Takes Helm At Sbarro
Bojorquez joins the 650-unit chain after spending 11 years at Restaurant Brands International. ...
Constellation Brands Acquires Sea Smoke Winery, Adding To High-End Wine Portfolio
The deal follows last year's acquisition of Napa Valley wine brand Domaine Curry. ...
Threads Rolls Out Fact-Checking Program Ahead Of Election
Threads has begun rolling out its own fact-checking program, allowing third-party fact-checking partners to review and rate fal ...
Susan Chira Is Stepping Down As EIC Of The Marshall Project
Criminal justice newsroom won a Pulitzer Prize and several other awards during Chira's tenure. ...
Publisher Assumes Ownership Of 'The Daily Gazette'
John DeAugustine takes over newspaper owned by the Hume-Lind family for 130 years. ...
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For one, Netflix was all in on ad tech (and the NFL), and advanced TV technology was a major topic at presentations. ...
Bumble issued its own act of contrition for ads bluntly chiding women to get back out there and start having sex. ...
Based on this week's release of phase 2 of the ARF's validation initiative, it's complicated. ...
Gap Inc. Consolidates $190 Million Media Account With Omnicom Media Group
TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
Netflix Upfront: New Ad-Tech Platform, Partnership Deals
WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push
Walmart Cuts Several Hundred Corporate Jobs
