The deal will connect Walmart's customer purchase data with Disney's internal insights from its Disney Audience Graph. ...
Today's Top News
MediaDailyNewsIAB, Others Oppose Kids Online Safety Act
The Interactive Advertising Bureau, as part of a coalition of more than a dozen organizations, is opposing the act as part of legislation reauthorizing the Federal Aviation Authority. ...
The company's annual media expenditure is an estimated $76 million, according to agency research firm COMvergence. ...
Meta is introducing new ways for marketers to use generative AI to focus less on "mundane tasks" a ...
"For the first time in history, Congress has enacted a law that subjects a single, named speech platfo ...
Search could become the next focus for Reddit, Steve Huffman, CEO of Reddit, said on the company's earnin ...
Rosabel Murai began her career at the Los Angeles-based agency in 2006. Went on to hold senior med ...
With Amazon Ads' new interactive TV ad format, viewers can shop multiple product variations on a "shoppable carouse ...
The IPG Mediabrand unit also named UM's Amie Owen Global Chief Growth Officer of Kinesso Commerce. ...
Bluesky Developing Direct Messaging, Video Support, Custom Feeds
Bluesky is making some "quality of life" updates, including direct messaging, video support, enhanced custom feeds and expand ...
Fox Sees Q1 Low Single-Digit Ad Decline: Analyst
Fox Corp.'s Q1 advertising declined $640 million in the company's most recent quarterly period to $1.24 billion. ...
Publicis Vet Swinand Named ITG CEO
Long-time Publicis exec (Starcom MediaVest Group, Leo Burnett) Andrew Swinand has joined U.K. agency Inspired Thinking Group (IT ...
Sweety Adopts New Brand Identity To Honor Asian Heritage
The three-bite treats include Asian flavors, such as green tea, ube purple yam and Azuki red bean. ...
Billups Acquires Leading New Zealand OOH Agency Billie Media
Billups has been on a buying spree. Since 2023, it acquired Outsight, TAC Media and OOH Labs. ...
Talenti Partners With Bradley Cooper To 'Raise the Jar'
Cooper will appear as Talenti's brand ambassador in content running across a series of channels through 2024 a ...
Dotdash Meredith Forms Strategic Partnership With OpenAI
The collaboration includes editorial and advertising features. ...
Instagram Tests Cross-Platform Posting To Threads
In an effort to prompt more Instagram users to post their content to its X competitor app, Me ...
AstraZeneca, Hyundai Canada, Honda Launch Stanley Cup Efforts
The number of "blue-chip global brands" activating is on par with last year, according to an NHL spokesper ...
PubMatic Reports 20% Revenue Hike For Q1
Company raises its full year guidance and forecasts 12% revenue growth. ...
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Find Out More »OPINION
Enkrypt AI, a startup focused on making AI safer, has uncovered serious vulnerabilities and safety issues around some top large language models, and released a leaderboard that rates some 36 LLMs based on risk, bias, malwar ...
The election is six months away, well beyond the 100-day mark when predictive analytics have meaningful rates of accuracy. But that's not going to deter MediaPost from publishing a regular series of prediction markets data ea ...
Following some criticism that was a step backwards for out-of-home, MRC chief George Ivie explains how it's really just a building block for something much better. ...
