The global branding reboot draws on its 120-year heritage, but leverages its modern day creative, media, data a ...
Today's Top News
Marketing DailyAutomotive National TV Spending Increases 5.2% In April, But Drops 6% YTD
The biggest estimated spend increases were Ford (+301.3%), Jeep (+114.5%), Acura (+72.8%), Ram Trucks (+32.7%) and Nissan (+30.4%). ...
The WPP unit described the new role as part of GroupM's "ongoing business transformation." ...
At its upfront event, Netflix announced it will start up its own ad-tech platform as well as n ...
Vaidee will oversee the platform's monetization engine. She formerly led ad products and monetization at Google, most recent ...
OMG agency PHD was the long-time incumbent for off-line media buying. Under the new arrangement, sibling agency O ...
The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," t ...
Snapchat has partnered with first-party data company Datahash to help its customers implement Snap's Conversions API and ga ...
CEO Mark Penn says the study reinforces the company's position that "quality journalism" is being "demonetized" by certa ...
Jordan Joins Croud As First CMO
As part of her remit, she will lead business strategy and integration. Her hire follows the Frasers Gro ...
VSPT Launches Tattoo-Inspired Wine, Wants U.S. To 'Get InkSpired'
The O-61 cabernet invites 30something drinkers to "uncork a new source of inspiration." ...
Stella Artois' Brings Back Star-Studded Summer Series, 'Let's Do Dinner'
The event series includes collaborations with Questlove, Ludacris, and FX's "The Bear," at five events in major cit ...
Wavemaker CEO Jenner Adds GroupM Clients Role To His Remit
In addition to running Wavemaker, Jenner will now also oversee strategy and operations for GroupM's business development, growt ...
Critics Decry Google's Gemini AI Move
They say it will hurt publishers, but Google claims it will help them. ...
Senate Report Recognizes Concerns Of Publishers With AI
News/Media Alliance praises the initiative by the Senate AI Working Group. ...
Long John Silver's 'Seacret Society' Offers Members Exclusive Offers
Long John Silver's has also recently revamped its website and remodeled restaurants nationwide, installing digital menu boards. ...
Taboola will Fuel Content Recommendations on a360media Sites
Arrangement is designed to boost audience engagement. ...
Firms Partner To Help Podcast Advertisers Choose Suitable Inventory
Flightpath and Barometer say firms can enter the space with less risk. ...
Google To Give Away Custom Electric 1981 DeLorean In AI App Contest
"Back to the Future" legend Christopher Loyd announced a Google AI app contest looking for the most creati ...
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Find Out More »OPINION
Bumble issued its own act of contrition for ads bluntly chiding women to get back out there and start having sex. ...
The old joke about surveys is that the best thing about them is also the worst: people answer the questions. Meaning, there is inherent mushiness in every survey result. ...
Streaming took center stage at the Upfronts this week, but broadcast and linear cable TV were not forgotten. ...
