Dubbed Meridian, Google said it will be an "open source" model that will be able to account f ...
Today's Top News
MediaDailyNewsGoogle Integrates AI Into Measurement: From Search Ads To Bidding And Creative
Metrics and measurement to determine bidding and budgets have become increasingly complex as generative AI finds its way into all parts of full-funnel advertising and marketing. ...
NBA teams have seen growth in marketing and sponsorship revenue, largely driven by new sponsorship efforts around in-seas ...
NBC has inked four season-long "presenting sponsors" for the 50th anniversary season of longtime weekend late-night show "Saturd ...
People are shopping different channels and eating at home more. ...
The agency's proprietary CYRIS data modeling platform was a key part of the assignment, which includes media strateg ...
"We continue to have concerns that this bill will be misused to target marginalized communities and politically divisi ...
People want to eat out more, but inflation is keeping more of them in the kitchen at h ...
John Wolfe, a long-time journalist and a PR executive who rose to be head of communications for t ...
TikTok Launches 'Change Makers Program' For Creators
TikTok today announced its "Change Makers Program," which highlights fifty international creators who create content that aims ...
Libraries, Wikipedia And Others Blast Proposal To Repeal Section 230
A bill that would sunset Section 230 is drawing opposition from groups including the American Library Association, Wikimed ...
EarPros' AI Doubles Lead-Gen Efforts, Reduces Costs 20%
AI has saved around 50 days of work "versus the previous process with a creative agency," says Matt ...
Menards, Ace Hardware Most Trustworthy
J.D. Power's latest ranking finds DIY customers are looking for confidence that they're "buying the right thing." ...
French Adman Jacques Seguela To Receive Lion Of St. Mark Award At Cannes
With a career spanning more than 60 years in the industry, the 90-year-old Seguela has produced iconic wo ...
Hot 'Love': Mike's Hot Honey Debuts Pairing Campaign
The new work is a shift in focus. The creative features 27 food pairings and 40 copy li ...
TBAWW Selects Olbrich As Chief Growth Officer, Focuses On Strategy, New Revenue Sources
The 20-year ad veteran joins TBAWW from Brandon, a company within the collective. ...
Saylor Bolsters Creative Team, Taps Meehan As CD, Editorial
Michael Meehan will expand the agency's AV capabilities into trailers, TV spots and commercial editorial. ...
VB+P Ups Hutchins To Managing Director
Brittni Hutchins has already secured 17 new partnerships with established and emerging brands in her time with t ...
Swehl's Controversial Lactation Billboard Returns To Times Square
Cookbook author Molly Baz promotes a free recipe for her lactation cookies with the tag: "Just Add Mi ...
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Dstillery will train its generative AI technology, named ID-free, through a partnership with Similarweb. The privacy-by-design predictive ad-targeting solution does not use identifiers. ...
CNN and ABC both announced on the same day last week that they have each made deals with the Trump and Biden campaigns for debates this summer. ...
Come on. Rudy Giuliani had to know he'd get roasted for promoting his own coffee brand. Clearly, the hair dye jokes just write -- and roast -- themselves. ...
Gap Inc. Consolidates $190 Million Media Account With Omnicom Media Group
TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
Netflix Upfront: New Ad-Tech Platform, Partnership Deals
The New Flywheel In Omnicom's Ointment
Trade Desk-Netflix Deal Expected To Be An Ad Boon For Both
