Dubbed Meridian, Google said it will be an "open source" model that will be able to account f ...
Today's Top News
MediaDailyNewsGoogle Integrates AI Into Measurement: From Search Ads To Bidding And Creative
Metrics and measurement to determine bidding and budgets have become increasingly complex as generative AI finds its way into all parts of full-funnel advertising and marketing. ...
NBA teams have seen growth in marketing and sponsorship revenue, largely driven by new sponsorship efforts around in-seas ...
NBC has inked four season-long "presenting sponsors" for the 50th anniversary season of longtime weekend late-night show "Saturd ...
People are shopping different channels and eating at home more. ...
The agency's proprietary CYRIS data modeling platform was a key part of the assignment, which includes media strateg ...
"We continue to have concerns that this bill will be misused to target marginalized communities and politically divisi ...
People want to eat out more, but inflation is keeping more of them in the kitchen at h ...
John Wolfe, a long-time journalist and a PR executive who rose to be head of communications for t ...
'The Guardian US' Signs On As Media Partner Of the Climate Film Festival In New York
The festival runs in September during Climate Week NYC. ...
ChickenFi Replaces BurgerFi for Launch Of Chicken Dishes
The chain announced it would be "diving into the chicken wars" with 50% more chicken dishes and ...
Ken Harty To Serve As Publisher Of 'The Madison Daily Leader'
Interim publisher Jeffrey Hartley will handle other assignments at Wick. ...
Google Tests GAI Search Ads Experience With Extra Storage Space
Extra Space Storage and Google are running a limited U.S. trial in Search Ads for a recommendations-driven ...
Macy's Ad Sales Reach $37 Million
The department store is prepping the first marketing campaign from new leadership as the latest strategy gains tract ...
Unlike Pepsi, Liquid Death Says It's Giving Away A Jet For Real
The stunt took inspiration from a Netflix documentary, and required consulting three outside legal teams. ...
Appeals Court Punts On Online Gamblers' Suits Against Tech Platforms
A federal appellate court on Tuesday declined to throw out lawsuits accusing Apple, Meta and Google of promoti ...
'The Athletic' Boosts Its Tennis Coverage
The sports vertical, which covers the 11-month season for tennis, will receive a more intense focus. ...
Colonial Life: Live The Dream, Sell Insurance
Colonial Life is out with a new recruitment campaign from ad agency Words From The Woods that pitch ...
TikTok Launches 'Change Makers Program' For Creators
TikTok today announced its "Change Makers Program," which highlights fifty international creators who create content that aims ...
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Dstillery will train its generative AI technology, named ID-free, through a partnership with Similarweb. The privacy-by-design predictive ad-targeting solution does not use identifiers. ...
CNN and ABC both announced on the same day last week that they have each made deals with the Trump and Biden campaigns for debates this summer. ...
Come on. Rudy Giuliani had to know he'd get roasted for promoting his own coffee brand. Clearly, the hair dye jokes just write -- and roast -- themselves. ...
Gap Inc. Consolidates $190 Million Media Account With Omnicom Media Group
TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
Netflix Upfront: New Ad-Tech Platform, Partnership Deals
The New Flywheel In Omnicom's Ointment
Trade Desk-Netflix Deal Expected To Be An Ad Boon For Both
