Meta is introducing new ways for marketers to use generative AI to focus less on "mundane tasks" a ...
Today's Top News
Marketing DailyAstraZeneca, Hyundai Canada, Honda Launch Stanley Cup Efforts
The number of "blue-chip global brands" activating is on par with last year, according to an NHL spokesperson. ...
"For the first time in history, Congress has enacted a law that subjects a single, named speech platfo ...
With Amazon Ads' new interactive TV ad format, viewers can shop multiple product variations on a "shoppable carouse ...
The IPG Mediabrand unit also named UM's Amie Owen Global Chief Growth Officer of Kinesso Commerce. ...
Disney posted profitability earlier than expected in its Q2 period at some of its high-profile D2C entertainment busines ...
Integral Ad Science released its latest Media Quality Report showing how AI, deepfakes and misinformation can present maj ...
eBay chief AI officer Nitzan Mekel-Bobrov is focused on AI across the company - particularly in its ad ...
Meta Platforms is urging a federal appellate court to reconsider a recent 2-1 decision allowing Facebook advertisers ...
Talenti Partners With Bradley Cooper To 'Raise the Jar'
Cooper will appear as Talenti's brand ambassador in content running across a series of channels through 2024 a ...
Dotdash Meredith Forms A Strategic Partnership With OpenAI
The collaboration includes both editorial and advertising features. ...
Instagram Tests Cross-Platform Posting To Threads
In an effort to prompt more Instagram users to post their content to its X competitor app, Me ...
PubMatic Reports 20% Revenue Hike For Q1
Company raises its full year guidance and forecasts 12% revenue growth. ...
Boston Pizza Invites Toronto Hockey Fans To Let It All Out In Custom Rage Room
The custom rage room is "equipped with all the tools necessary to safely smash, break, and even weep ...
Smart Ring Oura Advocates For Women's Health Research
"Only 1% of global research funding goes towards female health conditions," reads an Oura ad in the "N ...
Utah's New Social Media Law Violates First Amendment, Tech Industry Argues
"Utah has enacted a law violating bedrock constitutional principles of free speech in attempting to regulate minors' acce ...
Beauty Growth Starts To Slow, With Makeup Sales Declining
While still healthy, sales aren't as pretty as they've been for last few years. Estee Lauder's forecast h ...
Bloomberg Media Joins With Emeritus To Launch Bloomberg Learning
Online courses will come with a free subscription to Bloomberg.com during the period of enrollment. ...
Budweiser In Brazil Launches Novel Music Platform: UninterruptAds
Budweiser created UninterruptAds, an initiative that converts songs that mention the brand's name into targeted ads within t ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit CPG
Brand Insider Summit QSR
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data & Programmatic Insider Summit
Planning and Buying Insider Summit
Digital OOH Insider Summit
TV + Video Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
With Stormy on the witness stand yesterday, the morning played out like a cross between "Law & Order" and modern Shakespeare. ...
The election is six months away, well beyond the 100-day mark when predictive analytics have meaningful rates of accuracy. But that's not going to deter MediaPost from publishing a regular series of prediction markets data ea ...
Following some criticism that was a step backwards for out-of-home, MRC chief George Ivie explains how it's really just a building block for something much better. ...
