To ramp up performance-based ad efforts for better business outcomes, NBCU has forged a retail media partnership wi ...
Today's Top News
Television News DailyAmazon Ads Expands Prime Video Interactive Ad Formats
With Amazon Ads' new interactive TV ad format, viewers can shop multiple product variations on a "shoppable carousel" via their remote control during TV shows and/or movies. This and other new interactive TV ad formats will be shown to media agency and advertising executives in New York City at Pier 36 during Amazon's streaming TV upfront presentation on May 14. ...
Meta Platforms is urging a federal appellate court to reconsider a recent 2-1 decision allowing Facebook advertisers ...
Campaign highlights the breadth and quality of the dairy co-op's brand portfolio. ...
According to a study by Material and commissioned by TikTok, 61% of TikTok users discover new brands a ...
Rather than scream "Clearance!", the crafting chain hopes the cuts enhance its commitment to creative joy. ...
As Bluesky continues to build out its platform, its most prominent backer Jack Dorsey has left the boar ...
The holding company is effectively shuttering cultural intelligence consultancy Sparks & Honey and integrating its AI technology in ...
If the DOJ finds Google violated antitrust laws, it will schedule a "remedies" phase to determine next ste ...
Inside eBay's Next Gen AI Ads Marketplace
eBay VP and chief AI officer Nitzan Mekel-Bobrov is focused on AI across the company - particularly ...
'The Kansas City Star' Upgrades Digital Platform
"Edition" is a daily newsletter with interactive puzzles and games, along with news. ...
Hearst Puts 'Austin Daily' Newsletter On Hold For Three Months
"Austin Daily" will return as the daily newsletter of "Austin Monthly" magazine. ...
Tech Group Battles Ohio Over Restrictions On Teens' Social Media Use
NetChoice is seeking a permanent block of a new Ohio law that prohibits large platforms including Instagram, Faceboo ...
Paxton Media Group Acquires 'Kernersville News'
The North Carolina paper has been in business since 1938. ...
Chrissy Teigen Pitches Peace, Quiet, KFC For Mother's Day
The chicken chain has launched a "real-talk" Mother's Day menu to highlight what moms actually want this y ...
Pizza Hut Taps Wendy's Loredo For U.S. President
Loredo joins Pizza Hut June 3 after an eight-year stint at the Wendy's Company, where his final tit ...
Pulp Friction: Tropicana Suggests 'Pulp Prenups' For Fruitful Unions
The campaign includes a promotional sweepstakes offering couples a "lifetime supply" of Tropicana. ...
Pennsylvania To Study Whether Notices Should Still Be Placed In Print Newspapers
The state report would assess the cost of paid public notices. ...
Band-Aid's Sticky Jingle Still Resonates Nearly 50 Years Later
"I am stuck on Band-Aid..." reappears in a new campaign with former Disney Channel star Skai Jackson. ...
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Find Out More »OPINION
The election is six months away, well beyond the 100-day mark when predictive analytics have meaningful rates of accuracy. But that's not going to deter MediaPost from publishing a regular series of prediction markets data ea ...
"Come on, let's punch cholesterol in the face!" says the Brawny Man-type hero in this over-the-top ode to the way meat historically made the man. ...
It took David Letterman 30-plus years to find a TV show on which he actually looks relaxed and comfortable. ...
