Omnicom's brass has touted the nearly billion dollar deal as remaking the holding company by turbo-charging its commerc ...

AI and cloud computing are two areas within Microsoft that have major support behind advertising and marketing. ...

"This is not a conclusion," Advertising Research Foundation Chief Research Officer Paul Donato said, describing it as ...

The WPP unit described the new role as part of GroupM's "ongoing business transformation." ...

The global branding reboot draws on its 120-year heritage, but leverages its modern day creative, media, data a ...

At its upfront event, Netflix announced it will start up its own ad-tech platform as well as n ...

Vaidee will oversee the platform's monetization engine. She formerly led ad products and monetization at Google, most recent ...

OMG agency PHD was the long-time incumbent for off-line media buying. Under the new arrangement, sibling agency O ...