The new campaign celebrates "That Target Feeling" and the thrill of finding the perfect thing, whether a spon ...
Today's Top News
RawAmazon Prevails In Privacy Battle Over Alexa Ad Targeting
A federal appeals court rejected a request to reinstate a class-action complaint alleging that Amazon wrongly targets ads to consumers based on their interactions with Alexa-enabled devices. ...
Omnicom's brass has touted the nearly billion-dollar deal as remaking the holding company by turbocharging its commerce, ...
AI and cloud computing are two areas within Microsoft that have major support behind advertising and marketing. ...
"This is not a conclusion," Advertising Research Foundation Chief Research Officer Paul Donato said, describing it as ...
The WPP unit described the new role as part of GroupM's "ongoing business transformation." ...
The global branding reboot draws on its 120-year heritage, but leverages its modern day creative, media, data a ...
At its upfront event, Netflix announced it will start up its own ad-tech platform as well as n ...
Vaidee will oversee the platform's monetization engine. She formerly led ad products and monetization at Google, most recent ...
Arizona Sues Amazon Over 'Manipulative' Tactics, 'Buy Box' Algorithm
Amazon's "layered and confusing" Prime cancellation procedures rely on "dark patterns" that dupe consumers, Arizona Attorney General Kr ...
Mario Bojorquez Takes Helm At Sbarro
Bojorquez joins the 650-unit chain after spending 11 years at Restaurant Brands International. ...
Constellation Brands Acquires Sea Smoke Winery, Adding To High-End Wine Portfolio
The deal follows last year's acquisition of Napa Valley wine brand Domaine Curry. ...
Threads Rolls Out Fact-Checking Program Ahead Of Election
Threads has begun rolling out its own fact-checking program, allowing third-party fact-checking partners to review and rate fal ...
Susan Chira Is Stepping Down As EIC Of The Marshall Project
Criminal justice newsroom won a Pulitzer Prize and several other awards during Chira's tenure. ...
Publisher Assumes Ownership Of 'The Daily Gazette'
John DeAugustine takes over newspaper owned by the Hume-Lind family for 130 years. ...
Dentsu Starts Year With 3.7% Revenue Shortfall
The company said the soft beginning to the year was expected due "headwinds" from client losses and ...
Trade Desk-Netflix Deal Expected To Be An Ad Boon For Both
The Netflix-Trade Desk deal "speaks to the increasing importance of Trade Desk within the AVOD [advertising-supported video ...
Jordan Joins Croud As First CMO
As part of her remit, she will lead business strategy and integration. Her hire follows the Frasers Gro ...
VSPT Launches Tattoo-Inspired Wine, Wants U.S. To 'Get InkSpired'
The O-61 cabernet invites 30something drinkers to "uncork a new source of inspiration." ...
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For one, Netflix was all in on ad tech (and the NFL), and advanced TV technology was a major topic at presentations. ...
Bumble issued its own act of contrition for ads bluntly chiding women to get back out there and start having sex. ...
Based on this week's release of phase 2 of the ARF's validation initiative, it's complicated. ...
Nielsen Releases The 'Big 14' Share Of Television
Pioneering Ad Woman Mary Wells Lawrence Dies At 95
Gap Inc. Consolidates $190 Million Media Account With Omnicom Media Group
Gen Z's Favorite Brands: YouTube, Amazon, Band-Aid
TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
