The global branding reboot draws on its 120-year heritage, but leverages its modern day creative, media, data a ...

The WPP unit described the new role as part of GroupM's "ongoing business transformation." ...

At its upfront event, Netflix announced it will start up its own ad-tech platform as well as n ...

Vaidee will oversee the platform's monetization engine. She formerly led ad products and monetization at Google, most recent ...

OMG agency PHD was the long-time incumbent for off-line media buying. Under the new arrangement, sibling agency O ...

The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," t ...

Snapchat has partnered with first-party data company Datahash to help its customers implement Snap's Conversions API and ga ...

CEO Mark Penn says the study reinforces the company's position that "quality journalism" is being "demonetized" by certa ...