The WPP unit described the new role as part of GroupM's "ongoing business transformation." ...
Today's Top News
MediaDailyNewsCourt Deals Setback To Shopify In Privacy Battle
A federal appeals court will reconsider whether Shopify can be sued in California over alleged privacy violations. ...
At its upfront event, Netflix announced it will start up its own ad-tech platform as well as n ...
WBD announced advanced ad products for its Max streamer at its upfront event, including shoppable ads, advanced contextu ...
OMG agency PHD was the long-time incumbent for off-line media buying. Under the new arrangement, sibling agency O ...
The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," t ...
CEO Mark Penn says the study reinforces the company's position that "quality journalism" is being "demonetized" by certa ...
The kit, part of the Institute for Advertising Ethics expansion into combating greenwashing, includes a template for strate ...
The World Federation of Advertisers presented the new framework at the Global Marketer Week conference in Toronto. T ...
Wavemaker CEO Jenner Adds GroupM Clients Role To His Remit
In addition to running Wavemaker, Jenner will now also oversee strategy and operations for GroupM's business development, growt ...
Critics Decry Google's Gemini AI Move
They say it will hurt publishers, but Google claims it will help them. ...
Automotive National TV Spending Increases 5.2% In April, But Drops 6% YTD
The biggest estimated spend increases were Ford (+301.3%), Jeep (+114.5%), Acura (+72.8%), Ram Trucks (+32.7%) and Nissan (+30. ...
Senate Report Recognizes Concerns Of Publishers With AI
News/Media Alliance praises the initiative by the Senate AI Working Group. ...
Long John Silver's 'Seacret Society' Offers Members Exclusive Offers
Long John Silver's has also recently revamped its website and remodeled restaurants nationwide, installing digital menu boards. ...
Snapchat Partners with Datahash On Conversions API Integration
Snapchat has partnered with first-party data company Datahash to help its customers implement Snap's Conversions API and ga ...
Taboola will Fuel Content Recommendations on a360media Sites
Arrangement is designed to boost audience engagement. ...
Reddit Hires Jyoti Vaidee As First VP Of Ads Product
Vaidee will oversee the platform's monetization engine. She formerly led ad products and monetization at Google, most recent ...
Firms Partner To Help Podcast Advertisers Choose Suitable Inventory
Flightpath and Barometer say firms can enter the space with less risk. ...
Google To Give Away Custom Electric 1981 DeLorean In AI App Contest
"Back to the Future" legend Christopher Loyd announced a Google AI app contest looking for the most creati ...
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Find Out More »OPINION
The old joke about surveys is that the best thing about them is also the worst: people answer the questions. Meaning, there is inherent mushiness in every survey result. ...
The spot hows that it takes a village of weird folk, with divergent looks and personalities, dressed in every type of Speedo, to become a true crowd. ...
Two new scripted dramas plus a serialized, documentary crime story were among the fall schedule announcements made Tuesday by ABC. ...
