Dubbed Meridian, Google said it will be an "open source" model that will be able to account f ...
Today's Top News
MediaDailyNewsGoogle Integrates AI Into Measurement: From Search Ads To Bidding And Creative
Metrics and measurement to determine bidding and budgets have become increasingly complex as generative AI finds its way into all parts of full-funnel advertising and marketing. ...
NBA teams have seen growth in marketing and sponsorship revenue, largely driven by new sponsorship efforts around in-seas ...
NBC has inked four season-long "presenting sponsors" for the 50th anniversary season of longtime weekend late-night show "Saturd ...
People are shopping different channels and eating at home more. ...
The agency's proprietary CYRIS data modeling platform was a key part of the assignment, which includes media strateg ...
"We continue to have concerns that this bill will be misused to target marginalized communities and politically divisi ...
People want to eat out more, but inflation is keeping more of them in the kitchen at h ...
John Wolfe, a long-time journalist and a PR executive who rose to be head of communications for t ...
Google Tests GAI Search Ads Experience With Extra Storage Space
Extra Space Storage and Google are running a limited U.S. trial in Search Ads for a recommendations-driven ...
Macy's Ad Sales Reach $37 Million
The department store is prepping the first marketing campaign from new leadership as the latest strategy gains tract ...
Unlike Pepsi, Liquid Death Says It's Giving Away A Jet For Real
The stunt took inspiration from a Netflix documentary, and required consulting three outside legal teams. ...
Appeals Court Punts On Online Gamblers' Suits Against Tech Platforms
A federal appellate court on Tuesday declined to throw out lawsuits accusing Apple, Meta and Google of promoti ...
'The Athletic' Boosts Its Tennis Coverage
The 11-month sports vertical will receive more intense focus. ...
Colonial Life: Live The Dream, Sell Insurance
Colonial Life is out with a new recruitment campaign from ad agency Words From The Woods that pitch ...
TikTok Launches 'Change Makers Program' For Creators
TikTok today announced its "Change Makers Program," which highlights fifty international creators who create content that aims ...
Libraries, Wikipedia And Others Blast Proposal To Repeal Section 230
A bill that would sunset Section 230 is drawing opposition from groups including the American Library Association, Wikimed ...
EarPros' AI Doubles Lead-Gen Efforts, Reduces Costs 20%
AI has saved around 50 days of work "versus the previous process with a creative agency," says Matt ...
Menards, Ace Hardware Most Trustworthy
J.D. Power's latest ranking finds DIY customers are looking for confidence that they're "buying the right thing." ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit QSR
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data & Programmatic Insider Summit
Planning and Buying Insider Summit
Digital OOH Insider Summit
TV + Video Insider Summit
OMMA Awards
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
Dstillery will train its generative AI technology, named ID-free, through a partnership with Similarweb. The privacy-by-design predictive ad-targeting solution does not use identifiers. ...
CNN and ABC both announced on the same day last week that they have each made deals with the Trump and Biden campaigns for debates this summer. ...
Come on. Rudy Giuliani had to know he'd get roasted for promoting his own coffee brand. Clearly, the hair dye jokes just write -- and roast -- themselves. ...
