Barry McCarthy is leaving the company amid more losses. ...
Today's Top News
MediaDailyNewsSnap Forges Brand-Creator Partnerships With CreatorIQ Integration
Snapchat has partnered with creator marketing platform CreatorIQ to help brands discover Snap creators, manage partnerships and measure results on the CreatorIQ platform. ...
The announcement during its NewFront presentation today also included a new "Reminder ads on Instagram" advertising format. ...
Profits at the ecommerce giant more than tripled, driven by AI and $11.82 billion in ad sales. ...
At its first NewFronts event, Spotify Head of Sales Ann Piper and Global Creative Director Kay Hsu highlight ...
The move to add gaming to its platform will likely increase the time LinkedIn users spend on t ...
The grocery giant's head of retail media dishes on how innovative CPG companies are leaning into better messa ...
Despite political party affiliations, Americans are far more likely to say social media has a negative rather th ...
The estimate, part of PQ Media's annual U.S. and worldwide consumer media usage tracking study, however, projects ...
Kochava And FTC Appear Open To Settling Privacy Battle
In a joint motion filed this week, Kochava and the FTC told U.S. District Court Judge B. Ly ...
Wendy's Teams With Coke, Keurig Dr Pepper To Benefit Foster Care Month
Wendy's cold beverage cups are imprinted with a special QR code, that, when scanned, make a $5 donati ...
High Noon Introduces 'Lifestyle Guards' Addressing Minor Beach Mishaps
The national campaign for Gallo's hard seltzer brand will run across broadcast, streaming, and online video, and expa ...
Court Won't Revisit Instagram Victory Over Photographers
A federal appellate court has denied photographers' request for a new hearing in a battle over an Instagr ...
New NBA Deals: Will Disney, WBD Take An Advertising Hit?: Analyst
Adding NBCU into the NBA live, linear TV networks lineup could mean a 15-20% reduction in total ...
Republica Havas Adds COO, Chief Brands Officer
The Miami-based agency promoted two staffers to oversee continued growth in key divisions. ...
Grand Marnier Sees 'Rouge,' Celebrates Creative Collaborations
Ahead of Cinco de Mayo the brand produced another encounter - with hip-hop artist 2 Chainz. ...
Mondelez Confident Of Brands, Marketing Investments, Despite Cocoa Inflation
In an earnings call, Mondelez said it would continue to increase advertising and consumer spending "in the hi ...
Cadillac Attracts New Customers, Affirms Continued Gas Vehicle Availability
More than 50% of consumers who have expressed interest in the upcoming 2025 Cadillac Escalade IQ electric vehic ...
Terry Rowinski Appointed President Of Hearst's CDS Global
Rowinski takes over from Paul Polus, who is stepping down after 12 years with the firm. ...
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Find Out More »OPINION
In the case of the headline above, it's Ascential plc's WARC unit, which made that declaration this morning, supplanting search, which still is the biggest ad medium in other forecasters' books. ...
If you wanted to make up a character like Robert Durst, you'd have trouble matching his actual crime spree. It's too preposterous. ...
While CTV advertising will be digitally (programmatically) planned, sold, measured and optimized, the real-time-bidded and optimized component will shrink, not grow. ...
