Insiders say potential bidders included rival Mediaocean, as well as a consortium of agency holding companies led ...
Today's Top News
MediaDailyNewsSnap Forges Brand-Creator Partnerships With CreatorIQ Integration
Snapchat has partnered with creator marketing platform CreatorIQ to help brands discover Snap creators, manage partnerships and measure results on the CreatorIQ platform. ...
Barry McCarthy is leaving the company amid more losses. ...
Since it is a digital-first effort, a lot of content was needed -- and the comedic duo h ...
The announcement during its NewFront presentation today also included a new "Reminder ads on Instagram" advertising format. ...
The beauty retailer plans to give $3 million to nonprofits. ...
Video drove 20 billion views last year, the publisher says. ...
Spotify highlighted its video ad opportunities at its first NewFront event, and Head of Sales Ann Piper a ...
Profits at the ecommerce giant more than tripled, driven by AI and $11.82 billion in ad sales. ...
Taco Bell, Red Bull Turn To VTubers To Drive Brand Marketing
Cover Corp. has created a community for VTubers, while aligning with top brands. Millions are reached via YouTu ...
BarkleyOKRP Acquires Adlucent To Scale Integrated Media Capabilities
Barkley and OKRP merged in March. This is the independent agency's first acquisition. ...
Bronx Zoo Celebrates 125 'Unforgettable' Years
The year-long campaign positions the zoo as a remarkable destination that adds value for families. ...
SAG-AFTRA Inks Nielsen Streaming Data Deal
The actors union will use Nielsen data to provide streaming content data to verify program performance as pa ...
Lee Enterprises Reports Q1 Digital Growth Amid Print Decline
Company says digital will account for 50% of revenue in the next quarter. ...
Firecrown Media Acquires Railroad Fan Magazines From Kalmbach Media
Firecrown owns "Flying," "Yachting" and numerous other transportation publications. ...
Restaurants Offer Free Delivery, Taco Specials For Cinco De Mayo
Taco Bell customers can receive five crunchy or soft tacos for only $5 on May 5. ...
Kochava And FTC Appear Open To Settling Privacy Battle
In a joint motion filed this week, Kochava and the FTC told U.S. District Court Judge B. Ly ...
Wendy's Teams With Coke, Keurig Dr Pepper To Benefit Foster Care Month
Wendy's cold beverage cups are imprinted with a special QR code, that, when scanned, make a $5 donati ...
High Noon Introduces 'Lifestyle Guards' Addressing Minor Beach Mishaps
The national campaign for Gallo's hard seltzer brand will run across broadcast, streaming, and online video, and expa ...
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Find Out More »OPINION
This week's announcement marks the official launch and public availability of his new "athluxury line." ...
Which is the most AI-centric of the major agency holding companies? Based on a "Media3.0" analysis of their annual reports, WPP is far and away the most dominant, followed by Stagwell. All others are
also-rans. ...
An AT&T ad in heavy rotation during NBA playoff games spawned intense hatred on social media this week. ...
