The estimate, part of PQ Media's annual U.S. and worldwide consumer media usage tracking study, however, projects ...
Today's Top News
Marketing DailyAmazon Crushes Estimates: Ad Sales Jump 24%
Profits at the ecommerce giant more than tripled, driven by AI and $11.82 billion in ad sales. ...
The grocery giant's head of retail media dishes on how innovative CPG companies are leaning into better messa ...
Despite political party affiliations, Americans are far more likely to say social media has a negative rather th ...
TikTok's share has soared 80%, while X platform has fallen by an equivalent amount in the past f ...
During its newfront presentation this morning, the carrier announced a boost in its digital and brick-and-mortar retail med ...
A recent district court ruling in a battle over real-time bidding "effectively foreclosed use of the class-action devi ...
The company is back in growth mode after losing ground in 2023 with a 5.9% organic decline includi ...
March's growth reflects a massive increase in digital vs. traditional media ad spending. While digital ad spending ro ...
New NBA Deals: Will Disney, WBD Take An Advertising Hit?: Analyst
Adding NBCU into the current NBA live, linear TV networks lineup could mean a 15-20% reduction in tot ...
Republica Havas Adds COO, Chief Brands Officer
The Miami-based agency promoted two staffers to oversee continued growth in key divisions. ...
Grand Marnier Sees 'Rouge,' Celebrates Creative Collaborations
Ahead of Cinco de Mayo the brand produced another encounter - with hip-hop artist 2 Chainz. ...
Mondelez Confident Of Brands, Marketing Investments, Despite Cocoa Inflation
In an earnings call, Mondelez said it would continue to increase advertising and consumer spending "in the hi ...
Cadillac Attracts New Customers, Affirms Continued Gas Vehicle Availability
More than 50% of consumers who have expressed interest in the upcoming 2025 Cadillac Escalade IQ electric vehic ...
Terry Rowinski Appointed President Of Hearst's CDS Global
Rowinski takes over from Paul Polus, who is stepping down after 12 years with the firm. ...
TikTok Fights Montana Attempt To Revive Statewide Ban
"The TikTok ban violates the First Amendment because it shuts down a popular platform for speech," the compa ...
Chipotle Celebrates Healthcare Heroes With $1M In Free Food
In honor of National Nurses Week, beginning May 6, healthcare workers can sign up to win free burri ...
Professor Seeks To Block Meta Lawsuit Over Research Tool
A professor is seeking court approval to study the impact of Facebook's algorithms on users' well-being. ...
'Morning Brew' And Yahoo Finance Form Content Partnership
Yahoo Finance's market data will now appear in the Morning Brew newsletter. ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Search and Performance Insider Summit
Brand Insider Summit CPG
Brand Insider Summit QSR
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data & Programmatic Insider Summit
Planning and Buying Insider Summit
Digital OOH Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
In the case of the headline above, it's Ascential plc's WARC unit, which made that declaration this morning, supplanting search, which still is the biggest ad medium in other forecasters' books. ...
If you wanted to make up a character like Robert Durst, you'd have trouble matching his actual crime spree. It's too preposterous. ...
Jeff Daniels' direction for portraying a profane Atlanta real estate developer in "A Man in Full" may have been to play this guy in the most vulgar way possible. ...
