The holding company is effectively shuttering cultural intelligence consultancy Sparks & Honey and integrating its AI technology in ...
Today's Top News
MediaDailyNewsHudson MX Completes Pitches To Suitors, Sale Expected Soon
Insiders say potential bidders included rival Mediaocean, as well as a consortium of agency holding companies led by Omnicom, which previously pledged to assist with Hudson MX's sale. ...
With less-bulky boots, the hiking heavyweight hopes to reverse sales decline. ...
The announcement during its NewFront presentation today also included a new "Reminder ads on Instagram" advertising format. ...
Snapchat has partnered with creator marketing platform CreatorIQ to help brands discover Snap creators, manage partnerships and measu ...
Thanks to the jeweler's shifting marketing strategy, consumers are learning the company can do more than sell cha ...
Spotify highlighted its video ad opportunities at its first NewFront event, and Head of Sales Ann Piper a ...
Since it is a digital-first effort, a lot of content was needed -- and the comedic duo h ...
Barry McCarthy is leaving the company amid more losses. ...
Google Users Battle Company Over Analytics Data
Google users who are suing the company over alleged privacy violations are now battling with it over ...
It's A Wrap: What's New In Fast Food 5.3.24
Cold Stone Creamery's Dad's Day specialty is the Caramel & Chocolate in Cahoots cake, with devil's food ca ...
TikTok Unveils New Premium Ad Offerings, Publisher Partners
At its NewFronts presentation, TikTok announced new premium ad-placement options and additional publishing partners. ...
Epic's Proposed Play Store Injunction Would Undermine Privacy, Google Says
"The proposed remedy would harm Android users because it contains no exceptions to protect user privacy and securi ...
Applebee's Dollarita Returns To Celebrate Cinco De Mayo
In addition to the classic Dollarita made with tequila, triple sec and lime for $1, customer can n ...
TikTok Sparks New Deal With Universal Music Group
After failing to renew its licensing agreement with TikTok, UMG has devised a new deal with the soci ...
FuboTV Sees Q1 Subscriber Decline, 24% Revenue Gains, Narrows Losses
Paid subscribers in Q1 slipped to 1.51 million from 1.62 million in Q4 2023 -- but were ...
Taco Bell, Red Bull Turn To VTubers To Drive Brand Marketing
Cover Corp. has created a community for VTubers, while aligning with top brands. Millions are reached via YouTu ...
BarkleyOKRP Acquires Adlucent To Scale Integrated Media Capabilities
Barkley and OKRP merged in March. This is the independent agency's first acquisition. ...
Bronx Zoo Celebrates 125 'Unforgettable' Years
The year-long campaign positions the zoo as a remarkable destination that adds value for families. ...
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Find Out More »OPINION
"We're finding people are coming to us because we rise above division and partisanship to bring people news in a much more balanced way, because we are the outside insider," explains BBC News' Deborah
Turness. ...
An AT&T ad in heavy rotation during NBA playoff games spawned intense hatred on social media this week. ...
This week's announcement marks the official launch and public availability of his new "athluxury line." ...
