March's growth reflects a massive increase in digital vs. traditional media ad spending. While digital ad spending ro ...
Today's Top News
Television News DailyParamount's Bakish To Step Down: Reports
Currently Paramount is considering a bid from Skydance Media, with another joint bid from Apollo Global Management, a private equity investment company, and Sony Pictures Entertainment, waiting in the wings. ...
The event brought together more than 250 employee volunteers at the automaker's U.S. headquarters. ...
The phase deals only with "impressions." Some see it as a step backward for advertising on the med ...
In 2019, a potential $100 million deal was never completed. ...
YouTube overdelivered on advertising in the first quarter -- growing a massive 21% to $8.1 billion in advertisi ...
In its Q1 earnings report, Snap Inc. highlighted the increased interest among its user base in Spotlight, t ...
The agency group says the "first-to-market" data is part of an exclusive deal with consumer data giant NCSolutio ...
Limited edition Life is Good x KFC items, now available for sale, include T-shirts and hats in ...
Microsoft Expands Axel Springer Partnership In AI And Ad Services Deal
Microsoft revealed insights and news on an expanded partnership with Axel Springer to help the European digital publish ...
It's A Wrap: What's New In Fast Food 4.26.24
Jimmy John's and Zing Zang Bloody Mary Mix have teamed up to offer a "Brunch in a Cu ...
Newspaper Mulls Sale Of Its Headquarters Building
"The Daily Gazette" needs less space with fewer employees working onsite after the pandemic. ...
Two Shuttered Minnesota Papers Are Being Replaced
'The Hutchinson Station' and 'Litchfield Rail' will launch on May 9. ...
Zyrtec Targets Allergic Dog Lovers With Pet Pawsitivity Walk Challenge
"We're not only providing allergy solutions, but funding relief for animals in shelters," says Jenn Lovel, head ...
Court Reinstates New York Law Requiring $15 Broadband
Siding against the broadband industry, the 2nd Circuit Court of Appeals on Friday reinstated a New York l ...
And The World's Richest Billionaire Is...The Amazon Rain Forest?
No but a cover takeover of Forbes' 'Richest People' issue is designed to remind us how rich ...
FTC Issues New Privacy Rules For Online Health Services And Apps
The FTCC on Friday issued regulations that will require operators of online health services and apps to noti ...
Snap Boosts Ad Offerings, Revenue And User Base In Q1
Snapchat will provide more opportunities for its ad partners as it continues to invest in AI and augment ...
M&C Saatchi Taps Jones As Creative Director
Seth Jones is the first in a series of planned new creative hires for the agency this y ...
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Find Out More »OPINION
This MRC standard essentially takes out-of-home back to the days of using distribution/circulation for planning and buying the medium, using definitions and derivations that are ill-defined, confused,
contradictory and inconsistent. ...
Were things really better 20, 40 or 60 years ago? ...
"Enquirer" publisher used Walmart as the morality police, figuring the words "porn star" on a cover would be massively offensive to shoppers. ...
MRC Releases Invalid Traffic Update, Includes Property-Level Reporting
MRC Issues Finalized OOH Media Standard, This Phase Excludes Audiences
GroupM Unveils 'New Buyer Identifier' Data For CPG Clients
YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B
DoubleVerify Gets CTV 'Video Viewable' MRC Accreditation
