During its newfront presentation this morning, the carrier announced a boost in its digital and brick-and-mortar retail med ...
Today's Top News
Television News DailyRoku Inks NewFront Deals With Trade Desk, iSpot, NBCU
Trade Desk advertisers now have direct access to Roku via a private marketplace. iSpot will become a preferred third-party TV/streaming measurement partner, offering direct and programmatic advertisers reach, frequency, verified ad exposures, and outcomes. And NBCU and Roku have launched the NBC Olympic Zone on Roku to help users access and explore Peacock's comprehensive coverage of the Olympic Games. ...
The company's North America operation was the only region to lose ground in Q1 with an organic n ...
Google may need to limit its first-party data capabilities to meet the UK CMA's and ICO's data-privacy requirement ...
Vice Studios Group will be led by Jamie Hall and Danny Gabai. ...
March's growth reflects a massive increase in digital vs. traditional media ad spending. While digital ad spending ro ...
Meta is offering influencers and high-profile creators $5,000 to post on Threads, according to social-media expert Matt Navarr ...
The event brought together more than 250 employee volunteers at the automaker's U.S. headquarters. ...
The phase deals only with "impressions." Some see it as a step backward for advertising on the med ...
Roku Inks NewFront Deals With Trade Desk, iSpot, NBCU
Trade Desk advertisers now have direct access to Roku via a private marketplace. iSpot will become a preferr ...
Martin, Short Debut A Creative First: An Ad Campaign For Wells Fargo
The "Be a 2%er" campaign features the pair in a series of humorous spots. ...
Play 'Ball': Pepsi Promotes Soccer In Global Push
Shot at Wembley's, COPA90's creative work features soccer stars mixing it up with local kids. ...
'The Ankler' to Partner With 'Screen International' On Cannes Daily
Content from both "The Ankler" and "Screen International" will appear each day. ...
Bakish Exit Confirmed, Paramount+ Q1 Losses Narrow As Revenue Grows
Paramount says it will start up an "Office of the CEO" with three senior execs to run t ...
DeepSee Offers Research Portal To Help Advertisers Find Valuable Publishers
DeepSee says it can detect inorganic or bot-driven website traffic. ...
Wireless Companies Fined Nearly $200 Million For Disclosing Customers' Locations
"Wireless carriers have a duty to keep our geolocation information private and secure," FCC Chair Jessica Rosenworcel stat ...
Hyundai, SiriusXM Expand Longstanding Agreement
'We want to not just meet, but exceed, the expectations of today's drivers," says Hyundai's Olabisi Boyle. ...
Kantar Integration Evaluates Ad Effectiveness On Meta Without Cookies
Kantar says its "direct integration" model for measuring Meta ad effectiveness will utilize its Lift and Lift+ produc ...
Taco Bell Foundation Launches $10M In Live Mas Scholarships
Tacos with money and a purpose. ...
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Find Out More »OPINION
The one thing citizens of both parties agree on: Executing a puppy in cold blood and then bragging about it is unacceptable. ...
Senior executives are still pondering alternative schemes for the best way to split up the company, including, most recently, what they are calling a "partial split" of the entertainment giant. ...
In an interview, Rather talked about his 44 years at CBS, and the state of journalism today. ...
MRC Releases Invalid Traffic Update, Includes Property-Level Reporting
MRC Issues Finalized OOH Media Standard, This Phase Excludes Audiences
GroupM Unveils 'New Buyer Identifier' Data For CPG Clients
YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B
U.S. Ad Market Expands For 11th Month In March
