During its newfront presentation this morning, the carrier announced a boost in its digital and brick-and-mortar retail med ...
Today's Top News
MediaDailyNewsGoogle Reportedly Strikes Deal With News Corp. To Develop AI Content
Google reportedly has agreed to pay News Corp. up to $6 million annually to develop new AI-related content and products. Search and AI companies such as OpenAI are looking to partner with news organizations to license their archived content for training chatbots. ...
Trade Desk advertisers now have direct access to Roku via a private marketplace. iSpot will become a preferr ...
The company's North America operation was the only region to lose ground in Q1 with an organic n ...
March's growth reflects a massive increase in digital vs. traditional media ad spending. While digital ad spending ro ...
Meta is offering influencers and high-profile creators $5,000 to post on Threads, according to social-media expert Matt Navarr ...
The event brought together more than 250 employee volunteers at the automaker's U.S. headquarters. ...
Google may need to limit its first-party data capabilities to meet the UK CMA's and ICO's data-privacy requirement ...
The phase deals only with "impressions." Some see it as a step backward for advertising on the med ...
Stagwell Returns To Growth In The First Quarter
The company is back in growth mode after losing ground in 2023 with a 5.9% organic decline includi ...
PSAs: Hot Cars Kill Kids, So 'Stop, Look, Lock'
A PSA campaign provides some dangerous examples of things parents promise "never" to do, but end up doi ...
FuboTV Drops WBD's Networks Due To "Above Market Rates"
FuboTV says this is "another example of its abuse of massive market power that ultimately limits consumer choi ...
Republicans And Democrats Say Social Media Has Negative Impact On U.S.: Study
Despite political party affiliations, Americans are far more likely to say social media has a negative rather th ...
Coca-Cola Credits Innovation, Marketing Investments For Strong Q1
In an earnings call, the company also addressed performance expectations around the BodyArmor brand. ...
Molson Coors Touts Double-Digit Growth For Core Brands
The company plans to support recent growth for its Coors Banquet brand with its first new TV campai ...
Motel 6 Enlists Garfield As Chief Pet Officer
Motel 6, the hotel partner of "The Garfield Movie," has been welcoming pets for free for more th ...
LiveRamp and MobileFuse Team Up To Help Publishers Deal With Third-Party Data Loss
Publishers can share inventory with over 450 advertisers, the companies state. ...
TikTok Employees Traveling To U.S. Interrogated By Immigration Officers
TikTok employees traveling to the U.S. have been stopped by border agents and asked about their access ...
Google Users Want Appeals Court To Intervene In Fight Over Real-Time Bidding
A recent district court ruling in a battle over real-time bidding "effectively foreclosed use of the class-action devi ...
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Find Out More »OPINION
And by "world," I mean media optimization stack as we transition from a bifurcated linear/digital process to a holistic cross-platform one. ...
Pushing your inner voice through the language processing center of your brain and actually talking out loud does something to crystallize fleeting thoughts. ...
In an interview, Rather talked about his 44 years at CBS, and the state of journalism today. ...
MRC Releases Invalid Traffic Update, Includes Property-Level Reporting
MRC Issues Finalized OOH Media Standard, This Phase Excludes Audiences
GroupM Unveils 'New Buyer Identifier' Data For CPG Clients
U.S. Ad Market Expands For 11th Month In March
YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B
