March's growth reflects a massive increase in digital vs. traditional media ad spending. While digital ad spending ro ...
Today's Top News
Television News DailyParamount's Bakish To Step Down: Reports
Currently Paramount is considering a bid from Skydance Media, with another joint bid from Apollo Global Management, a private equity investment company, and Sony Pictures Entertainment, waiting in the wings. ...
The event brought together more than 250 employee volunteers at the automaker's U.S. headquarters. ...
The phase deals only with "impressions." Some see it as a step backward for advertising on the med ...
In 2019, a potential $100 million deal was never completed. ...
YouTube overdelivered on advertising in the first quarter -- growing a massive 21% to $8.1 billion in advertisi ...
In its Q1 earnings report, Snap Inc. highlighted the increased interest among its user base in Spotlight, t ...
The agency group says the "first-to-market" data is part of an exclusive deal with consumer data giant NCSolutio ...
Limited edition Life is Good x KFC items, now available for sale, include T-shirts and hats in ...
Kantar Invites Markets To Assess Ad Effectiveness On Meta Without Cookies
Kantar has forged a new integration with Meta focused on measuring ad effectiveness without cookies. Following a simil ...
Taco Bell Foundation Launches $10M In Live Mas Scholarships
Tacos with money and a purpose. ...
Domino's Rewards Customers Who Tip Drivers
The "You Tip, We Tip" promotion gives customers who tip a $3 "tip" to use themselves on the ...
Patreon Agrees To Settle Video Privacy Battle
Patreon has agreed to settle claims that it violated a 36-year--old federal privacy law by transmitting data abo ...
Merck Supports PAH Patients With Unbranded Campaign -- And New Drug
Campaign targets pulmonary arterial hypertension (PAH), a rare, progressive disease that can result in heart failure and reduc ...
Havas Added 2% Organic Growth In The First Quarter
The company's North America operation was the only region to lose ground in Q1 with an organic n ...
Google Takes Another Blow From CMA On Privacy Sandbox Setbacks
Google may need to limit its first-party data capabilities to meet the UK CMA's and ICO's data-privacy requirement ...
Ogilvy Selects Kocheilas As First Global Chief Transformation Officer
Kocheilas will develop strategies and systems to help clients adapt to changing market conditions. He will also le ...
Corona Premiere Invites Millennials To Trade Up To Light Beer
The ad touts "Carpe Low Carb," set to the song "Light it Up," a 2015 hit by Maj ...
MullenLowe West Names Wong President, Focuses On Digital, AI Solutions For Clients
Her hire is one of the big moves made by new MullenLowe U.S. CEO Frank Cartagena. ...
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Find Out More »OPINION
This MRC standard essentially takes out-of-home back to the days of using distribution/circulation for planning and buying the medium, using definitions and derivations that are ill-defined, confused,
contradictory and inconsistent. ...
Were things really better 20, 40 or 60 years ago? ...
"Enquirer" publisher used Walmart as the morality police, figuring the words "porn star" on a cover would be massively offensive to shoppers. ...
MRC Releases Invalid Traffic Update, Includes Property-Level Reporting
MRC Issues Finalized OOH Media Standard, This Phase Excludes Audiences
GroupM Unveils 'New Buyer Identifier' Data For CPG Clients
YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B
DoubleVerify Gets CTV 'Video Viewable' MRC Accreditation
