March's growth reflects a massive increase in digital vs. traditional media ad spending. While digital ad spending ro ...
Today's Top News
MediaDailyNewsBakish Exit Confirmed, Paramount+ Q1 Losses Narrow As Revenue Grows
Paramount says it will start up an "Office of the CEO" with three senior execs to run the company: George Cheeks, president/CEO of CBS; Chris McCarthy, president/CEO of Showtime/MTV Entertainment Studios and Paramount Media Networks; and Brian Robbins, president/CEO of Paramount Pictures and Nickelodeon. ...
The event brought together more than 250 employee volunteers at the automaker's U.S. headquarters. ...
The phase deals only with "impressions." Some see it as a step backward for advertising on the med ...
In 2019, a potential $100 million deal was never completed. ...
YouTube overdelivered on advertising in the first quarter -- growing a massive 21% to $8.1 billion in advertisi ...
In its Q1 earnings report, Snap Inc. highlighted the increased interest among its user base in Spotlight, t ...
The agency group says the "first-to-market" data is part of an exclusive deal with consumer data giant NCSolutio ...
Limited edition Life is Good x KFC items, now available for sale, include T-shirts and hats in ...
Firm Rolls Out Portal To Help Advertisers Find Valuable Publishers
Ad tech consultancy DeepSee is rolling out a platform that it claims can help advertisers determine the quali ...
Vice Media Group Creates New Production Structure
Vice Studios Group will be led by Jamie Hall and Danny Gabai. ...
Miller High Life, Hot N Saucy's New 'Dive Bar Hot Sauce'
The "Champagne of beers" partnered with Chef Sam Davis-Allonce, founder of Hot N Saucy, on the release, availab ...
Wireless Companies Fined Nearly $200 Million For Disclosing Customers' Locations
"Wireless carriers have a duty to keep our geolocation information private and secure," FCC Chair Jessica Rosenworcel stat ...
Hyundai, SiriusXM Expand Longstanding Agreement
'We want to not just meet, but exceed, the expectations of today's drivers," says Hyundai's Olabisi Boyle. ...
Meta To Pay High-Profile Creators To Post In Threads
Meta is offering influencers and high-profile creators $5,000 to post on Threads, according to social-media expert Matt Navarr ...
Kantar Invites Markets To Assess Ad Effectiveness On Meta Without Cookies
Kantar has forged a new integration with Meta focused on measuring ad effectiveness without cookies. Following a simil ...
Taco Bell Foundation Launches $10M In Live Mas Scholarships
Tacos with money and a purpose. ...
Domino's Rewards Customers Who Tip Drivers
The "You Tip, We Tip" promotion gives customers who tip a $3 "tip" to use themselves on the ...
Patreon Agrees To Settle Video Privacy Battle
Patreon has agreed to settle claims that it violated a 36-year-old federal privacy law by transmitting data abo ...
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Find Out More »OPINION
This MRC standard essentially takes out-of-home back to the days of using distribution/circulation for planning and buying the medium, using definitions and derivations that are ill-defined, confused,
contradictory and inconsistent. ...
Were things really better 20, 40 or 60 years ago? ...
"Enquirer" publisher used Walmart as the morality police, figuring the words "porn star" on a cover would be massively offensive to shoppers. ...
MRC Releases Invalid Traffic Update, Includes Property-Level Reporting
MRC Issues Finalized OOH Media Standard, This Phase Excludes Audiences
GroupM Unveils 'New Buyer Identifier' Data For CPG Clients
YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B
DoubleVerify Gets CTV 'Video Viewable' MRC Accreditation
